Senior Brand Manager

Are you ready to help us bring LEGO bricks to as many Kids in the Czech and Slovak market as possible Bring your passion for the LEGO brand and help shape the future of play for the next generation of builders!

Core Responsibilities:

Strategic Leadership & Growth Delivery Kids Audience (012)

• Define and drive the Kids strategy to deliver short- and mid-term growth ambitions (Y1 and in-year)

• Own the Kids marketing investment model budget ownership trade-off decisions and efficiency approach

• Drive Y1 and in-year plans for the Kids audience and recommend direction and actions Coordinate plans across 3 sub-audiences simplify actions within the brand team (cross-audience campaigns passion points occasions) and propose plans in case of any challenge

• Define the external IP framework and prioritization to improve impact on the Kids audience

• Consolidatemarketing assumptions for Kids and provide input into Demand Planning

Team Leadership & People Development

• Leadcoachand develop a small team of Brand Managers each responsible for a specific Kids sub-audience

• Foster a collaborative high-performing team culture witha strong growthmindset

• Support team members in building their strategic and executional capabilities

• Act as a connector across the team to ensure alignment and consistency of the overall Kids agenda

Own Audience Theme & Activation Responsibility

• Directly own a selected Kids sub-audience theme(s)and key activations

• Lead local deployment and amplification of global plans ensuring strong localization and cultural relevance

• Identifyrisks and opportunities early and implement corrective actions to stay on track

Partner Management & Representation

• Act as primary point of contact for Consumer Groups leads Kids and IPs

• Support the Marketing Head within stream on internal and external deployment

• Represent the Marketing organization in cross-functional forums and external partner discussions

• Lead alignment across marketingsalesand supply teams

• Act as a key connector to ensure end-to-end delivery of the Kids agenda

Commercial & Portfolio Ownership

• Own portfolio strategy for Kids selecting key drivers for communication and trade based on market potential

• Ensure a strong link between marketing plans and commercial performance

Marketing Investment & Performance

• Own andoptimizethe Kids audience marketing investment model

• Drive effective allocation of resources with a clear focus on impact and efficiency

Consumer Shopper & Market Insight

• Lead deep understanding of Kids consumer and shopper behavior

• Track important metrics and drive performance-based actions

• Monitor competition and translate insights into actionable strategies

Innovation & Continuous Improvement: drive a test & learn approach pilot newinitiativesand scale successful concepts

Play your part in our team succeeding

The Senior Brand Manager plays a pivotal role in ensuring we have winning aligned brand strategies and plans to further build LEGO love among Kids consumers and shoppers. You will be key in recruiting new young fans to the LEGO brandretainingexisting ones and driving consumer sales while inspiring and growing the team around you.

Do you have what it takes:

• Proven work experience in brand management or marketing within a branded goods company with strong brands strong marketingexpertise

• Strong strategic mentality ability to think long-term connect the dots across audiences and translate strategy into actionable plans good understanding of business drivers and how marketing contributes to growth

• Leadership potential you may be at the beginning of your leadership journey but you have a genuine aspiration to grow as a people leader and bring others along with you

• Budget management experience developingmanagingandoptimizingmarketing budgets

• Analytical skills comfortable working with data drawing insights and turning them into clear actions

• Execution excellence ability to combine critical thinking with strong delivery; plan prioritize and follow through

• Consumer & shopper understanding experience with research campaignevaluationand performance tracking

• Clear and confident communication and presentation skills in CZ/SK and English

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