Channel Manager Vice President
Columbus, NE - USA
Department:
Job Summary
Chase is one of the most-followed financial brands engaging millions across Facebook Instagram LinkedIn X and YouTube. Our Social Media team delivers best-in-class content that empowers people to take control of their financial futures. If youre passionate about audience-first storytelling and data-driven programmingand you love building YouTube channels that educate and inspirejoin us.
As a Channel Manager Vice President within Consumer and Community Banking you will support Chase YouTube where you will own the strategy programming and performance of a core flagship the Vice President role you will shape the brands voice on YouTube lead end-to-end operations and deliver timely engaging content for millions across our digital ecosystem.
Job responsibilities
- Develop and execute a comprehensive YouTube strategy to drive sustainable channel growth engagement and viewershipfactoring search and discovery across SEO and geo considerations.
- Own day-to-day channel operations: editorial calendar content planning scheduling publishing cadence and playlist architecture for long-form Shorts and live programming.
- Optimize for discovery and retention: craft high-performing titles descriptions tags and thumbnails; run experiments (e.g. titles thumbnails formats publish times) to improve CTR average view duration and audience retention.
- Analyze performance in YouTube Studio and related analytics tools; translate insights into actionable programming decisions.
- Set track and communicate KPIs (e.g. subscriber growth watch time CTR retention); deliver regular reporting and performance readouts to stakeholders.
- Partner with creative teams to develop high-quality on-brand video contentfrom briefing and scripting to production and postensuring consistency with brand legal and compliance guidelines.
- Foster community and loyalty: moderate and respond to comments leverage Community posts and cultivate a positive interactive environment.
- Serve as the primary point of contact with YouTubes product and editorial teams; evaluate new features and betas to keep the channel on the leading edge.
- Share platform insights best practices and learnings across global editorial and social teams to drive alignment and scale.
- Manage content calendars and production workflows; coordinate cross-functionally with marketing PR legal and customer support to align content with broader initiatives.
Required qualifications capabilities and skills:
- 6 years experience managing professional social channels.
- Managing and growing a successful YouTube channel with measurable results.
- Deep understanding of YouTube algorithms SEO analytics and audience development best practices.
- Demonstrated track record crafting compelling high-performing titles descriptions and thumbnails.
- Proficiency with video production and editing workflows; ability to edit or provide clear creative feedback.
- Strong writing and editorial judgment with a keen eye for detail tone and accuracy.
- Leadership experience managing direct reports and partnering cross-functionally and with external agencies.
Data fluency and comfort turning insights into programming decisions; strong communication and presentation skills.
- Hands-on experience with content management/scheduling tools (e.g. Sprinklr) and major social platforms (Facebook Instagram LinkedIn X).
- Passion for personal finance and helping people make smarter money decisions.
- Bachelors degree in Communications Journalism English Marketing or related field
Preferred qualifications capabilities and skills:
- Experience ideally within financial services media news or content-driven organizations
- Experience with localization and geo-targeting strategies for global audiences.
- Familiarity with accessibility best practices (captions metadata).
- Graphic design or public relations experience.
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Required Experience:
Exec
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more