Google Ads Associate

Job Title: Google Ads Associate

Location: San Jose California 95002

Duration: 6-month contract

Job function:Marketing

Industry:Financial Services

Job Summary:

Were looking for a data-driven highly motivated Google Ads Contractor.

Responsibilities:

• Help manage the day-to-day of BILLs Google Ads accounts (Search Display Performance Max Display and YouTube) optimizing for lead and pipeline generation
• Identifying trends in our own data utilizing tools like platform data Salesforce and Tableau as well as in the market to optimize spend and performance-based insights
• Spending time in accounts setting up and optimizing campaigns ad groups keyword lists negative keywords bidding strategies ad copy ad assets/extensions A/B tests and more
• Assisting other paid managers in various paid platforms by executing tasks campaign maintenance pulling data analyzing reports and enhancing performance
• Help oversee campaign budgets and performance for all paid search advertising channels
• Staying up to date on Google Ads product releases betas algorithm updates and search marketing trends in the industry that can benefit advertising channels
• Analyzing reports search term data performance trends and recommending the necessary changes to work towards improving performance

Qualifications:

• Minimum3-5 years of experience managing Google Adsand other paid search accounts (e.g. Microsoft/Bing Ads)
• Practical knowledge and understanding of theGoogle Ads platform and Google Ads Editorincluding how to set up campaigns conduct keyword research and strategize
• Analytical and quantitative skills; bias towards data-based decision making
• Excel/Google Sheets experience in data manipulationand analysis
• Experience withGoogle Analytics (GA4)
• Experience inlanding page optimization ad copy writing and A/B testingto drive conversion improvements
• Ability to multitask balance and juggle responsibilities in a fast-paced environment
• Willingness to assist on different projects accounts and campaign needs

Preferred Qualifications

• Experience specifically inB2Bmarketing - ideallySAAS
• Experience in FinTech or the financial/accounting industry
• Experience with Enterprise reporting and BI tools - especiallyTableau