Account Manager, Implementational Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1504 - Account Manager Implementational Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About WPP 650

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.

This is meaningful work with real-world impact the kind you can point to with pride.

Role Summary and Impact

As anImplementational Planning Manager you will play a crucial role in delivering day-to-day excellence in cross-channel planning and activation. Working closely with Account Directors and specialist teams you will support the translation of client media strategies (from Strategists and Comms Planners) into detailed actionable implementational plans across all media (digital audio VOD AV). Your focus is on executing plans ensuring seamless delivery and contributing to measurable client outcomes for both brand and performance objectives. You will align your work with the OASIS (objective audience strategy Implementation & scoring) frameworkwithin the WPP Open ecosystem contributing to cross-channel optimisation applying media testing frameworks analysing performance data and supporting the coordination of insights for Post-Campaign Analyses (PCAs).

Reporting Structure:Reports to Implementational Planning Account Director.

Key Responsibilities

• Support Client Delivery:Assist Account Directors in delivering integrated planning and activation preparing comprehensive implementational responses and maintaining strong client and partner relationships.
• Cross-Channel Planning & Execution:Contribute to translating overarching media strategies (from Comms Planners and Strategists) into detailed tactical plans across all channels developing integrated roadmaps aligned with brand and performance goals adhering to theOASIS framework.
• Optimisation & Performance Support:Support cross-channel optimisation efforts contribute to implementing measurement (including media testing frameworks) analyse performance data and assist in coordinating insights for PCAs.
• Innovation & Capability:Support the implementation and testing of new tools and technologies (e.g. AI-driven optimisation) utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives.
• Team Collaboration:Collaborate effectively with Account Directors Comms Planners Strategists and activation specialists across all channels contributing to a unified approach within the WPP Open ecosystem.

Skills and Experience

• Proven experience in media planning digital activation or implementational planning supporting complex client accounts and integrated media strategies.
• Solid understanding of cross-channel planning (digital audio VOD AV) data analysis integrated media testing and client relationship support.
• Ability to contribute to translating high-level brand and performance strategies into detailed tactical plans across the media mix aligned with theOASIS framework.
• Good knowledge of the full media landscape and core media buying platforms.
• Strong analytical skills capable of leveraging performance data for optimisation with an understanding of media testing frameworks and WPP Open Intelligence.
• Proficiency in planning and optimisation tools (including WPP Open) and an awareness of integrating AI-driven tools.
• Ability to support client relationships contribute to presentations and manage expectations.
• Collaborative mindset fostering productive working relationships with internal teams and partners.
• Proactive problem-solving approach eager to learn and stay abreast of market trends in media testing and new channels.

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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