SR. Business Development Manager – China Region (IP DSP, CPU)

At Cadence we hire and develop leaders and innovators who want to make an impact on the world of technology.

Key Responsibilities

1. Business Development & IP Sales

• Drive IP licensing growth in China with a strong focus on Tensilica DSP and CPU technologies.
• Engage with SoC teams in automotive AR/VR mobile smart speakers TWS and broader consumer markets.
• Identify and qualify new business opportunities expand existing accounts and manage the full sales cycle.
• Understand customer architecture requirements future roadmaps and competitive offerings to position Tensilica IP effectively.
• Work closely with China sales teams to develop and execute regional account strategies.

2. Software Partner Ecosystem Management

• Build develop and nurture relationships with key software vendors including:
  • AI/ML algorithm developers
  • Audio/voice/ANC/beamforming software vendors
  • Vision and XR software developers
  • Automotive middleware and safetyrelated software providers
• Advocate Tensilica DSPs by driving:
  • Partner onboarding
  • Technical enablement
  • Performance optimization
  • Joint solution and reference design development
• Expand the breadth of use cases supported on Tensilica DSPs including:
  • AI inferencing
  • Audio/voice processing
  • Sensor fusion
  • XR/AR acceleration
  • Alwayson lowpower workloads

3. Collaboration with China Sales & FAE Teams

• Work handinhand with the China sales organization to coordinate account strategies and engagement plans.
• Partner closely with FAE teams to:
  • Support technical evaluations
  • Manage benchmarking activities
  • Drive proofofconcept engagements
  • Resolve technical blockers that influence purchasing decisions
• Provide feedback from customers and partners to guide product planning and roadmap decisions.

4. Market Intelligence & Strategic Planning

• Develop Chinaspecific gotomarket strategies for automotive and consumer segments.
• Monitor industry trends emerging workloads regulatory standards and local ecosystem shifts (software and hardware).
• Represent the company at China industry conferences partner workshops customer summits and semiconductor forums.

Qualifications

Required

• Bachelors or Masters in Electrical Engineering Computer Engineering or related discipline.
• 10 years of experience in semiconductor IP DSP/CPU/NPU technologies SoC design embedded software or related business development roles.
• Strong technical understanding of DSP architectures signal processing embedded systems and AI workloads.
• Proven success selling semiconductor IP or building technical business engagements in China.
• Familiarity with software ecosystems in audio voice AI/ML AR/VR and automotive domains.
• Excellent communication negotiation and relationshipbuilding skills.
• Ability to travel within China and internationally.

Preferred

• Direct experience with Tensilica DSPs or similar configurable DSP architectures.
• Existing relationships with:
  • China automotive SoC vendors
  • Smartphone/IoT/CE chipmakers
  • AR/VR and edgeAI solution developers
  • Leading software algorithm partners
• Understanding of heterogeneous compute architectures lowpower SoC design or automotive functional safety (e.g. ISO26262).

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