Lead PR & SEO Content Strategist CDI Paris

Since 2015 papernest has been transforming the way people manage their contracts making subscription management and switching simple through one smart intuitive platform.

We have supported more than 2 million customers across France Spain and Italy. Along the way we have continued to invest in new verticals establishing papernest as a high-performing innovative and competitive scale-up in a fast-growing market.

With over 900 employees we are strengthening our position as a European market leader.

Were looking for someone who can bridge the gap between complex energy market data technical SEO/netlinking and high-impact journalistic storytelling.

Objective :

The goal of this mission is to make Papernest the go-to authority for the French media on all things related to the energy market purchasing power and consumer rights

Building our domain authority and brand visibility by engineering stories that journalists actually want to publish. This means moving away from traditional brand PR and focusing heavily on:

• Intercepting the News Cycle: Translating complex market shifts (like the end of the ARENH mechanism or new MaPrimeRénov guidelines) into urgent highly pitchable alerts about French household purchasing power ;

• Building Publish-Ready Assets: Leading the creation of data-driven interactive assets. Examples are price barometers localized data maps and tariff such cases you arent just sending emails; you are providing journalists with tools they can directly embed or cite to back up their articles ;

• Match PR with Technical SEO: Using top-tier media coverage (e.g. Le Parisien BFMTV Le Figaro) not just for brand awareness but as an engine for high-authority backlinks to boost our SEO rankings

Core Responsibilities :

Content ideation and execution : Monitor the news cycle daily to find angles (data or insights driven). You need a great investigation skill for what makes a story pop for a journalist right now.

Asset production and project management: Work alongside our off-page team data analysts energy experts and developers to build standalone content (e.g. PRVG / TRVE price simulators). You are responsible for the quality accuracy and form (writing/design) of these projects.

Niche authority building: establish papernest as the reference point in contract management and energy.

Media Relations & SEO :

• Targeting Journalist Intent: Map out the niche low-volume keywords that journalists actually type into Google when researching articles (e.g. how to calculate TRVE 2026). Create content to rank #1 on these terms supported by targeted SEA campaigns simply to ensure we are the first source they find.

• Pitching: push your content or assets and data insights at the right time and contacts of top-tier economic and consumer media

• Spokesperson management: you will identify and train a roster of highly specialized internal experts to act as our public face (e.g. Energy provider team). You will also build a standby reserve of real-client testimonials ready to hand over to the press for interviews.

About you :

You need to be the person who can do all three:

1) Ideation of new content topics

2) Find a journalists angles on how to spin the copywriting content

3) make business/energy experts content simple for a compelling media story.

• Language: Native French is an absolute non-negotiable (you cannot grasp local market nuances or pitch French journalists successfully without it).

• Background: Business school degree combined with strong brand communication or data journalism experience.

• Experience Level: 3 to 6 years of experience ideally in a fast-paced data-heavy startup environment (e.g. Fintech Proptech or comparators).
  

What we offer :

Grow in an international and inclusive environment: Everyone has their place at papernest! With over 46 different nationalities its not unusual here to start your sentence in French and finish it in English or en español

Compensation: Youll receive a Business Creator Share Warrants (BSPCE) package upon joining according to the companys current policy.

Perks: As a home insurance provider and supplier of green electricity and gas we offer great deals to our employeesbecause our perks shouldnt be reserved just for our customers!

Health: We offer Alan a hassle-free and paperless health insurance provider with 50% coverage by papernest.

Meals: Enjoy a Swile card for your 9/day meal vouchers 50% funded by papernest. Plus theres breakfast every Tuesday at the office an Ideal Garden fridge on site and discounts at partner restaurants for healthy and balanced meals.

Sport: access to GYMLIB service to enjoy discounted gym membership.

Training: Your development matters. Youll have access to continuous training tailored to your goalswhether theyre technical linguistic or managerial.

Career growth: Multiple paths are open to you to growby deepening your expertise or exploring new directions. Were here to support your professional ambitions.

Remote work: Benefit from 2 days of remote work per week to boost your focus and productivity.

Legal advice: Enjoy privileged access to Ekie for personalized legal and tax advice helping you handle all your administrative needs with peace of mind!

Hiring Process :

• First call with Eva Talent Acquisition Partner ;

• Business Case ;

• Interview with Giacomo Chief Marketing Officer ;

• Last interview with Philippe CEO.

If this is your challenge dont miss it! We look forward to meeting you no matter your gender race age religion disability or sexual orientation. Our selection processes and workplace are inclusive and adapted for everyone.

Ladies we strongly encourage you to apply! Even if you feel that you do not meet all the criteria mentioned in this offer please note that they are only indicative. Your application will be considered with great interest. Parity and diversity are an asset for our teams!