Digital Strategy Lead (Acquisition & Experience)

Define the direction. Drive the growth. Elevate the work.

Were looking for a Digital Strategy Lead to define and drive how Techo-Bloc acquires engages and converts customers across digitaland ensure that strategy translates into measurable impact.

This role sits at the intersection of acquisition strategy web performance and analytics while bringing the creative judgment needed to elevate how we show up in the market.

You will not manage campaigns day-to-day. 

But you will:

• define how we acquire customers
• shape how campaigns come to life
• and ensure our digital ecosystem performs

This is a role for someone who combines analytical rigor with creative thinkingand can turn ideas into clear direction and real outcomes.

What Youll Own

1. Acquisition Strategy & Growth Direction

• Define and drive our digital acquisition strategy across paid and owned channels
• Identify where growth will come from and align acquisition efforts with brand positioning product priorities and sales objectives
• Ensure we are attracting high-quality high-intent demand that converts
• Shape the role of SEO paid media and emerging channels within a cohesive acquisition strategy

2. Web Performance Conversion & Experience

• Own the effectiveness of our website as a conversion engine
• Define how our web experience supports acquisition and lead generation
• Identify friction points and opportunities to improve conversion clarity and usability
• Guide the development and prioritization of conversion optimization and experimentation initiatives (A/B testing CRO roadmap)
• Work closely with the web team (UX/UI front-end PM) to prioritize and guide improvements
• Ensure the site reflects both performance needs and brand standards

3. Campaign Direction & Creative Leadership

• Define the strategic direction behind campaigns and initiatives
• Lead briefing and ideation to ensure campaigns are clear compelling & differentiated
• Partner with Creative & Performance teams to elevate the quality of messaging and execution
• Ensure what goes to market is not just optimizedbut worth paying attention to

4. Data Measurement & Visibility

• Define and own the measurement framework across acquisition and conversion
• Establish clear definitions for success (qualified leads conversion revenue impact)
• Ensure full visibility into performancefrom traffic to lead to sales outcome
• Identify and resolve gaps in tracking attribution and reporting (GA4 GTM CRM pixel infrastructure)
• Strengthen attribution models to better connect marketing activity to business outcomes
• Translate complex data into clear direction priorities and strategic decisionsnot just dashboards
• Develop and guide performance reporting frameworks that provide leadership-level visibility

5. SEO & Organic Visibility

• Define the strategic role of organic search within the broader acquisition ecosystem
• Partner with SEO specialists and content teams to shape and execute organic growth initiatives
• Identify technical structural and content opportunities to increase visibility and qualified traffic
• Guide strategy for emerging search environments including AI-driven discovery
• Translate keyword ranking and traffic performance into business impact and growth opportunities

6. Product Thinking & Experience Development

• Identify opportunities to create new tools features and digital experiences that drive engagement and conversion
• Translate ideas into clear concepts user flows and functional direction
• Work with UX development and content teams to bring ideas to life
• Ensure new features are aligned with user needs brand standards and business goals
• Drive momentum from idea to executionensuring the right things get built

7. Insight & Continuous Improvement

• Analyze performance across campaigns channels and web experience
• Identify whats working whats not and why
• Define and prioritize a structured experimentation and optimization roadmap
• Drive a culture of testing learning and continuous improvement
• Continuously refine strategy based on insights data and market behavior

8. Cross-Functional Leadership

Work closely with:

• Work closely with:  Creative & Brand Performance / Digital teams Ecommerce Sales  and Web team 
• Provide direction and claritynot execution 
• Align teams around a strong focused growth strategy  
• Challenge teams to raise the bar and deliver better work  

What Success Looks Like 

• Clear effective acquisition strategy across channels  
• Higher-quality leads and improved conversion rates  
• Stronger more compelling campaigns  
• A website that performs as a true growth engine  
• Full visibility into what drives resultsand the ability to act on it  

 Who You Are 

• A strategic thinker with a strong point of view  
• You understand how acquisition experience and perception work together  
• You are both analytical and creatively sharp  
• You can critique campaigns messaging and user experiencenot just metrics  
• You are comfortable leading direction and challenging teams  
• You focus on impact not just activity  

You dont just optimizeyou define what good looks like and ensure we get there. 

Qualifications :

• 7 years in digital strategy growth or performance roles  
• Strong experience in acquisition strategy and funnel optimization  
• Experience working closely with creative and performance teams  
• Experience influencing or improving web experience and conversion  
• Comfortable working across data campaigns and customer experience  

#IndeedCanada2026

Remote Work :

No

Employment Type :

Full-time