Senior Marketing Manager Retail Go-To Market

• Love what you do and leave your mark!  
• Bring your extensive Marketing experience to design & lead strategy execution
• Work with the iconic Dan Murphys brand in this exciting opportunity

As the Senior Marketing Manager - Retail Go-to-Market you will develop and lead the team accountable for channel-specific marketing strategies and execution for Dan Murphys. 

This role is responsible for how the brand architecture defined by the Head of Brand is translated to drive growth across physical stores e-commerce platforms Mixin and external partner channels including Uber and DoorDash.

Sound good Read on.

Here is a taster of what you can expect in this role:

• Leads the team responsible for the development and end-to-end delivery of trade communications specifically tailored for physical stores e-commerce and third-party partners - across B2C and B2B.
• Develop bespoke marketing solutions for external partners (Uber DoorDash AfterPay) and lead B2B efforts to expand brand reach.
• Ensures a seamless and cohesive brand experience is maintained across the omnichannel ecosystem aligned with the overarching brand vision.
• Partners closely with Merchandise Operations and the Retail Media teams to identify inventory opportunities and ensure trade activities are commercially grounded.
• Collaborates with the Head of Brand and other functions to design go-to-market strategies that support Dan Murphys entry into adjacent categories and new growth areas.
• Acts as a senior voice in the business to advocate for customer-first trade initiatives that support strategic imperatives.
• Continuously leverages data and market analytics to develop customer-first solutions that drive sustainable sales growth.
• Directly manages the A&P budget ensuring all channel activity supports strategic goals and delivers measurable commercial outcomes.
• Uses performance metrics to pivot execution and maximise the effectiveness of total marketing spend within the retail environment.
• Leads and mentors a team of marketing professionals creating role clarity and a high-performance culture rooted in company values.
• Influences senior stakeholders across the matrix organisation to secure buy-in for strategic GTM directions and channel investments.
• Role models collaborative behaviours and navigates complex partner ecosystems to deliver the broader business outcomes.

Qualifications :

Now lets talk about you: 

• Proven experience (10 years) in a dedicated marketing environment with a track record in high-volume retail or fast-paced commercial industries.
• Extensive experience in developing and executing channel-specific marketing strategies across physical and digital touchpoints.
• Strong commercial acumen with a proven ability to manage complex partnerships (e.g. 3rd party delivery partners B2B) and deliver revenue-based outcomes.
• Demonstrated experience acting as a strategic interface for Retail Media (MixIN) and suppliers to drive mutually beneficial commercial growth.
• Strategic thinker with the ability to translate brand architecture into impactful retail trade environments.
• Proven ability to work autonomously and influence senior stakeholders within a complex matrix organisation.
• Demonstrated experience in people leadership coaching and developing high-performance marketing teams.
• Tertiary qualifications (degree/masters) in a related field.

The benefits are good too! 

• We offer hybrid ways of working
• An exclusive discount card for BWS Dan Murphys Woolworths BIG W and other Endeavour Group brands including our ALH pubs
• Your health and wellbeing is your most important asset and as one of our valued team members its our first priority. You will have a range of free services to help you live well and support your physical mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea yourself and your career. This is just the start so dream big.

At Endeavour we value being a workplace where everyones welcome - if you meet a number of the requirements (and not all) we encourage you to apply.

Additional Information :

We are together creators

With a portfolio that includes Dan Murphys BWS ALH Hotels Pinnacle Drinks and more Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun create more opportunities and score a lot more goals. Were serious about creating a safe inclusive and fun place to rock up to where equal opportunity is key and flexibility is part of how we roll.  

Were all about creating a more sociable future - for our customers and each other. If this job excites you - and youre close-enough on the requirements reach out wed love to hear from you.

You can learn more about working with us on LinkedIn or at .

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup

Remote Work :

Yes

Employment Type :

Full-time