Director, Product Strategy (Innovation & Portfolio Expansion)

Experian is seeking a Director of Product Strategy to lead the development of next-generation products and growth opportunities across our Identity Marketing Data Audience and Activation solutions.

This is a highly strategic market-facing role focused on identifying shaping testing and scaling new product opportunities that unlock incremental revenue and expand Experian into new markets verticals and use cases.

Reporting to the SVP Product you will operate across the full product portfolio working at the intersection of client needs market trends and emerging technologies to define what we build next and why.

This is not a traditional product management role. You will focus on innovation commercialization and horizon expansion partnering closely with Product Sales Business Development Data Science and Engineering teams to bring new ideas to life.

What Youll Do

Drive New Product Innovation

• Identify and develop new product concepts that address unmet market needs
• Translate client challenges into scalable repeatable solutions
• Build business cases including market sizing (TAM) revenue potential and investment requirements
• Define pricing and packaging strategies aligned to customer value

Lead Client-Centric Strategy

• Engage directly with advertisers brands agencies and partners to understand their needs
• Bring a strong advertiser/brand perspective to product development
• Apply structured thinking (e.g. Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests

Drive Cross-Portfolio Innovation

• Reimagine how Experians identity data and activation capabilities can be combined into differentiated offerings
• Identify whitespace across industries including Retail Financial Services Healthcare B2B and Automotive and other emerging verticals
• Identify opportunities to extend Experians capabilities into new verticals customer segments and use cases
• Partner with product teams to transition validated concepts into scaled roadmap execution

Qualifications :

Qualifications

• 8 years of experience in AdTech MarTech or related industries
• 2 Retail Media experience
• Experience working at a brand or advertiser with a deep understanding of marketer needs
• Strong knowledge of: o Audience activation and identity o First-party data strategies o DSPs SSPs and social platforms
  • AI capabilities that can be embedded within new solutions
• Experience developing business cases including market sizing and revenue modeling
• Proven ability to take new ideas from concept to validated opportunity

Additional Information :

Benefits/Perks:

• Great compensation package and bonus plan.
• Core benefits including medical dental vision and matching 401K.
• Flexible work environment ability to work remote hybrid or in-office.
• Flexible time off including volunteer time off vacation sick and 12-paid holidays.
• Explore all our exciting benefits here: Experian our people and culture set us apart. Were deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance development wellness collaboration and recognition we focus on what truly matters. Our people-first approach has earned us global recognition: Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work 2025 in 26 countries and Glassdoor Best Places to Work 2024 among others.

  Want to see what life at Experian is really like Explore Experian Life on social or visit our Careers Site.

  Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range individual pay is determined by work location and additional factors such as job-related skills experience and education. You will be also eligible for a variable pay opportunity.

  Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal state and local law including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

  
  

  Remote Work :

  Yes

  
  

  Employment Type :

  Full-time