VP Consumer Marketing EMEA

Michael Kors is always interested in hearing from talented globally-minded individuals with a passion for fashion.

If you enjoy working in a creative fast-paced environment then we would love to hear from you!

Job Title: Vice President Consumer Marketing EMEA

Location: London UK

Reports To: President EMEA & CMO

Department: Consumer Marketing

Who You Are

You are a strategic customer centric senior marketing leader with deep expertise across performance/ marketing CRM & retention clienteling brand marketing public relations social & influencer marketing responsible for shaping and steering the customer experience and companys brand presence reputation and client experience across all marketing and communications touchpoint in EMEA. This leader unifies the vision of all areas of marketing to drive holistic audience engagement measurable growth and long-term client value aligned with the broader Global Marketing strategy.

The VP Consumer Marketing sets the vision for how the brand shows up in EMEAemotionally visually and experientiallywhile ensuring every interaction is data-driven personalized and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor this role oversees teams that build brand equity deepen customer loyalty and optimize acquisition and retention through integrated campaigns lifecycle marketing and always on performance channels.

As a key member of the executive leadership team this role partners cross functionally across product and business channels to strengthen reputation fuel demand and unlock scalable repeatable growth across all EMEA markets.

What Youll Do

Strategy & Leadership

- Lead the endtoend consumer marketing strategy for EMEA ensuring consistent brand experience across all channels and touchpoints aligned with the broader Global Marketing strategy

- Lead a multidisciplinary regional marketing team.

- Partner crossfunctionally to drive growth and brand equity.

Full Budget Ownership

- Own the complete EMEA marketing budget shifting throughout the marketing funnel based on the needs of the business

- Establish investment frameworks and optimize ROI.

- Partner with Finance on forecasting and accountability.

Performance & Growth Marketing

- Lead acquisition conversion and retention across all channels.

- Drive traffic to all consumer touchpoints

- Build socialcommerce funnels and creatorled programs.

- Implement attribution MMM/MTA and experimentation frameworks.

CRM Loyalty & Retention

- Lead CRM/lifecycle strategies across all channels.

- Integrate clienteling tools and outreach platforms.

- Strengthen unified customer data and personalization.

Brand Marketing

- Lead the development and execution of brand and seasonal campaigns aligned with the global brand strategy

- Drive 360 omnichannel GTM execution.

- Integrate clienteling and social selling into all brand activations.

Public Relations & Communications

- Drive brand reputation visibility and consumer sentiment

- Foster key media relationships ensuring consistent high impact storytelling

-Amplify all brand initiatives and key moments and activations

Consumer Insights Analytics & Measurement

- Lead measurement analytics and insight generation.

- Expand KPI frameworks including clienteling social selling.

- Drive a culture of Plan Do Learn Scale.

Agency & Partner Leadership

- Lead agencies partnerships

- Drive platform and partnership innovation.

Youll Need to Have

- 15 years of progressive consumer marketing experience

- 5 years leading multicountry EMEA teams.

- Experience owning multimilliondollar budgets.

- Deep fluency in marketing clienteling and social commerce.

- Strong analytical expertise.

The Company is an equal employment opportunity employer. The Companys policy is not to unlawfully discriminate against any applicant or employee on the basis of race color sex sexual orientation gender identity religion national origin age military status disability genetic information or any other consideration made unlawful by applicable federal state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process please contact our Talent Acquisition team at