Vice PresidentGeneral Manager Wmbf

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMBF:

WMBF is Horry County South Carolinas most trusted local media organization serving Myrtle Beach-Florence (Nielsen DMA #97) and Gray Medias local NBC affiliate for the Grand Strand and Pee Dee region. It features a nationally recognized award-winning newsroom producing more than 40 hours of live local original content every week. Recent honors include a 2025 National Edward R. Murrow Award the NABJ Salute to Excellence Award several South Carolina Broadcasters Association RTDNA and Southeast Emmy Awards. Plus our First Alert Weather team has earned WeatherRates Certified Most Accurate distinction for the last seven years running.

WMBF is backed by the power of Gray Digital Medias full-service suite of digital advertising solutions and is also an affiliate of Bounce Telemundo and Palmetto Sports & Entertainment - a Gray Media broadcast sports network covering South Carolina and locally carrying 25 Myrtle Beach Pelicans (MiLB) games this season in addition to partnerships with the Atlanta Braves Charlotte Hornets Carolina Hurricanes South Carolina Gamecocks and Clemson Tigers.

Deeply committed to community service WMBF partners with the Salvation Army on multiple annual initiatives and acts as a media partner for numerous events including the PGA Tours ONEFlight Myrtle Beach Classic.

Myrtle Beach is consistently one of the fastest-growing metro areas in the U.S. for many reasons contributing to WMBFs record revenue year in 2025 and positioning the station well for success with key Q1 goals already achieved. With a booming local economy rapid growth sun and sand WMBF offers an incredible quality of life alongside its professional opportunities. Come see why this coastal community is so popular!

Job Summary/Description:

Gray Media is looking for the next Vice President/General Manager for WMBF in Myrtle Beach SC. The ideal candidate will have 10 years of media management experience including experience as a General Manager Director of Sales or News Director. The Vice President/General Manager will report directly to a Senior Operating Officer (SOO) of Gray and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.

Duties/Responsibilities include but are not limited to:

Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the stations growth in multi-platform content delivery and revenue generation that are in alignment with the local brand
Effectively communicate with department heads and all employees. Create a collaborative team-based environment. Lead with positive motivation direction and insight while holding the team accountable for the attainment of operational goals
Encourage innovation across all levels of the organization
Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners
Provide training and development opportunities to team members
Responsible for all aspects of financial statements and ensuring station compliance.
Responsible for station operating and capital expense budgets
Enforce all FCC EEO SOX and any other appropriate rules and regulations
Understand and adhere to company policies and at all times adhere to the highest ethical standards
Perform other duties as may be assigned

Qualifications/Requirements:

10 years of media experience including experience as a GM DOS or ND.
Bachelors degree in a related field. Equivalent work experience may suffice
Strong understanding of the industry and its future
Great communication skills -- written presentation oral and people skills
Must be able to manage multiple priorities to meet tight deadlines and be able to adapt to changing deadlines while presenting a calming and confident presence
Strategic/analytical thinker and influencer
Leadership skills and abilities such as emotional intelligence conflict resolution
Excellent negotiator
Able to build teams and high performers
Ability and willingness to become a community leader
Familiarity with employment law compliance at an operational level
Financial Reporting
Adapt to changing business needs at times with little/no notice and lead others through change
Identify hire and retain talent
Computer proficiency including business software such as MS Suite and Enterprise/SAP-type
Must have or be able to attain a valid drivers license. Driving record should not have any major convictions no more than one minor conviction or an at-fault accident in the past 3 years.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with Grays employees ability to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Exec