CRM & Marketing Automation Manager

CRM & Marketing Automation Manager

London UNITED KINGDOM

About us

As a newly merged powerhouse InMotion Ventures 3 brings together two groundbreaking brands PIVOTAL THE OUT. United by a shared mission to reshape the future of vehicle usership and redefine the standard of the automotive client experience. While both brands are part of the same forward-thinking company they operate as distinct entities with their own missions products and services. By joining InMotion Ventures 3 youll be working across both PIVOTAL THE OUT playing a key role in revolutionising the way people access and experience luxury automotive services.

PIVOTAL

At PIVOTAL we are transforming the way people experience cars. Launched in 2019 Pivotal offers a unique car subscription service that challenges the traditional model of vehicle ownership. Gone are the days of long-term commitments - Pivotal members can subscribe to the latest Jaguar and Land Rover models for as little as three months. Forget about depreciation servicing insurance and tax; with one monthly payment everything is taken care of.

THE OUT

At THE OUT weve reinvented luxury car rental. Forget the queues hidden fees and trips before the trip. Instead we deliver world-class Jaguar Land Rover vehicles directly to your door. Whether its a spontaneous weekend getaway or a business trip we promise hassle-free first-class service from start to finish. With everything included - unlimited mileage additional drivers insurance and more - THE OUT is more than just a car rental service; its an experience.

Whether youre supporting PIVOTALs car subscription model or working with THE OUTs luxury rental service youll be part of a team thats setting new standards for customer experience flexibility and luxury in the automotive world. The best part Youll have the chance to make an impact in two innovative growing companies - all under one roof.

Key responsibilities

Email campaign execution

• Own all email sends across both PIVOTAL and THE OUT covering transactional and promotional campaigns.
• Manage scheduling in line with campaign strategy - ensuring all content links UTMs and assets are complete and signed off before deployment.
• Collaborate with the graphic designer & copy writer on email design and with our SFMC implementation partner on technical journey builds.

Automated journeys

• Design and build promotional and transactional email journeys end to end in Salesforce Marketing Cloud Journey Builder.
• Manage and optimise live journeys monitoring performance and bringing forward recommendations for improvement.
• Own the development roadmap for Marketing Cloud including High Tech Onboarding journeys opt-in rate improvements and THE OUT Unlocked expansion into customer comms journeys.
• Brief and QA technical builds with our external SFMC implementation partner.

Audience segmentation & data management

• Manage email targeting across key PIVOTAL segments including active members lost opportunities lost leads and paused customers.
• Extract data from Salesforce CRM and upload into Marketing Cloud as data extensions.
• Coordinate on the creation of new or custom segments for THE OUT where sends go beyond the standard subscriber list.
• Maintain data hygiene across all audience lists and segments proactively flagging quality issues.

Push notifications & SMS

• Coordinate THE OUT push notifications for key moments including holidays and product launches.
• Manage SMS communications within PIVOTAL transactional journeys ensuring copy accuracy and correct timing.

Performance deliverability & reporting

• Produce monthly email performance reports covering open rates click-through rates and overall performance for single sends and automated journeys across both brands.
• Review hard and soft bounced emails weekly escalating failed transactional emails to the appropriate teams for follow-up.
• Monitor and maintain email deliverability standards proactively identifying and resolving issues before they affect send performance.
• Own the numbers - being responsible for CRM performance data quality and actionable reporting.

What success looks like

• A reliable high-quality email programme running across both brands with minimal errors and strong deliverability.
• Automated journeys that are performing optimised and being iterated on - not just maintained.
• Clear consistent reporting that gives the wider marketing team genuine insight into CRM performance.

About you

Youre highly organised technically confident and take real pride in getting the details right. You understand that a well-built journey or a perfectly timed send can make a meaningful commercial difference - and you hold yourself to that standard. Youre comfortable working across multiple workstreams managing two distinct brand programmes simultaneously and proactively raising issues before they become problems.

Requirements

• Hands-on experience with Salesforce Marketing Cloud - specifically Journey Builder Email Studio and data extensions (this is an essential requirement).
• Proven ability to build and manage automated journeys from scratch not just edit existing ones.
• Comfortable extracting from Salesforce CRM and managing data extensions in Marketing Cloud.
• Strong understanding of email deliverability - bounce management sender authentication and how to diagnose and fix issues.
• Highly organised with exceptional attention to detail.
• Strong analytical mindset - you produce reports and interpret them bringing recommendations not just numbers.
• Able to manage multiple workstreams across two brands simultaneously.

Bonus points

• Familiarity with AMPscript or dynamic content personalisation within SFMC.
• Experience managing email across multiple brands from a single SFMC instance.
• Understanding of SMS and push notification execution.
• Experience working alongside an SFMC implementation partner.
• Background in subscription mobility or premium consumer services.
• Valid driving licence.

What we offer

Flexible working environment.

25 days annual leave plus bank holidays with an extra day for your birthday.

2 additional discretionary days off to be used for volunteer work.

Competitive salary with discretionary bonus scheme.

Contributory pension scheme.

Health care cash plan.

Be part of a fantastic growing team passionate about revolutionising the way our customers drive Jaguar Land Rover cars.

By applying to this position you agree to allow InMotion Ventures 3 Ltd (Abbey Road Coventry CV3 4LF ) to collect store and process your resume contact details and any other personal data that you submit. If InMotion is providing recruitment services to a third-party you also extend this permission to our end client.

We will process this data for recruitment purposes only. The data will be stored in our Applicant Tracking System (which stores data in the U.S and is fully compliant with EU data protection laws) and we will not share it with anyone else.

We would like to keep this data until our open role is filled and may choose to keep it in our database for future roles for up to 12 months. Heres a link to our In this policy you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected request us to delete your data correct any inaccuracies or restrict our processing of your data. You also have the right to lodge a complaint about the way we handle your data.

Required Experience:

Manager