Field Marketing Lead

Who Are We

Postman is the worlds leading API platform used by more than 45 million developers and 500000 organizations including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaborationenabling users to create better APIs faster.

The company is headquartered in San Francisco and has offices in Boston New York Austin Tokyo London and Bangalore - where Postman was founded. Postman is privately held with funding from Battery Ventures BOND Coatue CRV Insight Partners and Nexus Venture Partners. Learn more at or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The API-First World graphic novel to understand the bigger picture and our vision at Postman.

About the Role

Postman is looking for an EMEA Field Marketing Lead to drive pipeline growth and market expansion across key European role sits within Revenue Marketing and is focused on turning global campaign strategy into regionally relevant high-impact programs that engage developers product teams and enterprise own how Postman shows up in-market across EMEA bringing together events ABM digital and partner marketing into cohesive programs that drive awareness engagement and revenue.

Were looking for someone who thinks in terms of pipeline not programs and knows how to translate strategy into execution that moves deals forward.

What Youll Do

EMEA Pipeline Strategy & Regional GTM Execution

• Translate global campaign strategy into EMEA-focused marketing plans aligned to pipeline goals.
• Prioritize key markets (UK France Germany) and tailor execution based on regional dynamics.
• Partner with sales to align marketing to territory plans target accounts and pipeline gaps.
• Ensure strong alignment between regional execution and global GTM priorities.

Integrated Campaign Orchestration (Field Digital ABM)

• Execute multi-channel programs that combine:
• In-person events and hosted experiences
• Virtual programs and webinars
• Account-based marketing (1:1 1:few)
• Always-on digital support
• Orchestrate campaigns across the full funnel from awareness to deal acceleration.
• Ensure consistent high-quality execution across all regional touch points.

Sales Partnership & Account Engagement

• Work closely with EMEA sales leaders and SDR teams to:
• Identify and prioritize target accounts
• Build account engagement plans
• Support pipeline creation and progression
• Act as a strategic partner to sales not just a program executor.
• Bring marketing into active deals to increase win rates and velocity.

Events & Field Programs

• Own the strategy and execution of EMEA field events including:
• First-party events and roadshows
• Executive roundtables and VIP experiences
• Industry conferences and sponsorships
• Focus on quality of engagement and pipeline impact not just attendance.

Partner & Ecosystem Marketing

• Collaborate with partners to deliver joint campaigns and co-marketing programs.
• Extend reach through partner ecosystems across key EMEA markets.
• Align partner activity to pipeline and strategic account priorities.

Localization & Market Insight

• Adapt global messaging and campaigns for regional relevance.
• Provide feedback to global teams on market trends buyer behavior and competitive signals.
• Ensure Postmans voice resonates across diverse EMEA audiences

Performance & Pipeline Accountability

• Own KPIs tied to pipeline creation influence and ROI.
• Track program performance and optimize based on what drives results.
• Partner with Marketing Analytics to measure impact and improve execution.
• Maintain clear visibility into how regional marketing contributes to revenue.

What Success Looks Like

• Consistent growth in EMEA pipeline (sourced and influenced).
• Strong alignment between marketing and sales on target accounts and priorities.
• High-performing programs that drive engagement conversion and deal acceleration.
• Scalable repeatable field marketing plays across key regions.
• Clear contribution of EMEA marketing toglobal revenue goals.

About You

• 610 years in field marketing regional marketing or integrated campaigns in B2B SaaS.
• Experience driving pipeline in EMEA markets especially UK France and Germany.
• Proven ability to execute integrated multi-channel campaigns.
• Strong track record of sales partnership and account-based marketing.

Skills & Approach

• Thinks in terms of pipeline accounts and revenue not just leads or events.
• Strong understanding of integrated campaign execution across channels.
• Comfortable operating across strategy and execution.
• Data-driven with a clear view of what drives performance.
• Able to simplify complexity and execute with focus.

What Else

In addition to Postmans pay-on-performance philosophy and a flexible schedule working with a fun collaborative team Postman offers a comprehensive set of benefits including full medical coverage flexible PTO wellness reimbursement and a monthly lunch stipend. Along with that our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected while our donation-matching program can support the causes you care about. Were building a long-term company with an inclusive culture where everyone can be the best version of themselves.

At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area Boston Austin Tokyo and London. For roles based in Bangalore employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce leadership team and peers. The benefits of our in office model will be shared knowledge brainstorming sessions communication and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes but also our work we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.