Brand Marketing & Communications Strategist
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Job Location:
Carrollton, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
7 days ago
Vacancies:
1 Vacancy
Job Summary
Company Overview
As one of the largest independent insurance agencies in Texas we are proud to be recognized for our exceptional values-driven culture and consistently named among the best places to work. Our reputation reflects our commitment to outstanding client service meaningful philanthropic efforts employee well-being strong financial stewardship and a promising future.
Position Summary
As the Brand Marketing & Communications Strategist you will develop and execute marketing strategies that strengthen Hotchkiss brand presence support lead generation and drive employee engagement. Content creation is at the core of this role. You will be responsible for producing and managing high-quality content across internal and external channels while also contributing to campaign development digital marketing strategy and marketing analytics. You will collaborate closely with the Director of Brand Marketing as well as teams across sales HR and operations to ensure all messaging is consistent targeted and aligned with company objectives.
Essential Duties and Responsibilities
Content Creation & Strategy
Qualifications and Experience
Compensation and Benefits
Hotchkiss Insurance is an Equal Opportunity Employer and a drug-free workplace.
All applicants must be authorized to work in and currently reside in the United States.
No agencies or third-party inquiries.
As one of the largest independent insurance agencies in Texas we are proud to be recognized for our exceptional values-driven culture and consistently named among the best places to work. Our reputation reflects our commitment to outstanding client service meaningful philanthropic efforts employee well-being strong financial stewardship and a promising future.
Position Summary
As the Brand Marketing & Communications Strategist you will develop and execute marketing strategies that strengthen Hotchkiss brand presence support lead generation and drive employee engagement. Content creation is at the core of this role. You will be responsible for producing and managing high-quality content across internal and external channels while also contributing to campaign development digital marketing strategy and marketing analytics. You will collaborate closely with the Director of Brand Marketing as well as teams across sales HR and operations to ensure all messaging is consistent targeted and aligned with company objectives.
Essential Duties and Responsibilities
Content Creation & Strategy
- Develop write edit and publish content across all formats including blog posts social media email campaigns case studies press releases and internal communications ensuring consistency in tone voice and messaging.
- Build and maintain a content calendar aligned with campaign goals and direct distribution across the company website intranet social media and email newsletters.
- Develop and execute integrated marketing campaigns supporting brand awareness lead generation and client retention creating targeted assets including emails brochures and case studies.
- Coordinate with vendors agencies and internal stakeholders to ensure timely delivery of campaign materials across events industry moments and seasonal initiatives.
- Support organic social email marketing and SEO-informed content development partnering with vendors to ensure web content is optimized and aligned with keyword strategy.
- Contribute copy to paid digital advertising efforts as needed.
- Track and analyze campaign and content performance presenting regular reporting on key metrics including engagement reach lead generation and content effectiveness.
- Use performance data to continuously refine content and campaign strategy.
- Develop and execute an internal communication strategy that drives employee engagement and keeps staff informed of organizational priorities in partnership with HR and leadership.
- Support DEI initiatives and contribute to employee well-being and appreciation efforts.
- Support external communications that strengthen Hotchkiss brand ensuring consistency across all channels and collaborating with Producers and Account Managers on branded proposals emails and flyers.
- Amplify employee stories and experiences to enhance the companys employer brand internally and externally.
- Manage multiple projects simultaneously maintaining clear timelines deliverables and cross-functional communication within the project management system.
- Serve as a reliable cross-departmental partner ensuring organizational changes and key initiatives are communicated effectively to all audiences.
Qualifications and Experience
- Preferred Bachelors degree in Marketing Communications or a related field.
- 5 years of experience in marketing content creation and brand communications.
- Strong writing and storytelling skills with the ability to tailor content for diverse audiences and platforms.
- Experience developing and executing integrated marketing campaigns across digital and traditional channels.
- Proficiency in digital marketing tools social media management platforms and email marketing platforms.
- Familiarity with SEO best practices and content optimization.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience with Salesforce Account Engagement preferred.
Compensation and Benefits
- Competitive compensation package.
- Structured professional development and career growth opportunities.
- Generous paid time off and recognized holidays.
- Comprehensive benefits package including company 401(k) match.
- Gym membership reimbursement.
- This role will be hybrid 3 days in the office 2 days remote in Carrollton. Must be located in Dallas/Fort Worth area.
Hotchkiss Insurance is an Equal Opportunity Employer and a drug-free workplace.
All applicants must be authorized to work in and currently reside in the United States.
No agencies or third-party inquiries.
Required Experience:
Senior IC
About Company
Hotchkiss Insurance is a trusted Texas business insurance company with over 45 years of experience offering insurance solutions to clients of all sizes.
