Senior Manager, Brand Localization and Experience Design, GC

JOB SUMMARY

Stay abreast of most recent consumer trends market insights and competitor insights
Consolidate relevant consumer and market insights to map out opportunities for enhanced brand experiences
Leverage customer experience journey maps and blueprints to map out the future state experience for growth opportunities (e.g. what will the customer experience be like where are the emotional high and low points)
Support facilitation of cross-functional workshop to elicit input from key stakeholders to support the future state design of initiatives
Collaborate with key stakeholders to create execute and/or implement new initiatives to enhance brand experiences
Set up monitor system to ensure on-brand and consistent delivery of branded initiatives
Work with regional and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference market share and topline performance.
Support strategic planning of Premium and Select brands to drive for enhanced brand equity in GC
Understand and activate relevant partnerships that enhance brand experience resulting in stronger brand equity.
Support and coordinate work to ensure on-brand solutions for key stakeholders.
Support team in adhoc projects

SCOPE
Responsible for the management of the premium and select brand experiences; as determined by the Senior Director
Consolidate consumer trends market insights competitor insights etc. to derive opportunities to enhance brand experience and map out the future state experience
Create brand tier experiences that drive company goals
Key project facilitation and integration across GC
Support liaison between global continent and regional operations as well as brand marketing teams

CANDIDATE PROFILE
Education and Experience
Hotel operations experience is strongly preferred.
Prior customer experience design and brand management experience are an advantage.
Five or more years of management experience. International or regional work experience strongly preferred.
Languages: Proficiency in English & Chinese required
Knowledge of collaboration efforts with global brand management team is preferred
Experience with coordinating the work to be within budget.
Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
Good presentation and communication skills
Proven ability to co-lead and work with cross-functional teams in support of specific business priorities.
Demonstrated ability to take complex projects and efforts from conception to successful execution.
Ability to solve problems quickly think creatively and satisfy Internet speed-to-market requirements.
Ability to simultaneously manage multiple projects.
Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
Strong team player and ability to foster relationships and collaborate across disciplines

CORE WORK ACTIVITIES

Consumer Market & Competitive Insight Synthesis
Stay current on consumer trends market dynamics and competitor activity.
Consolidate consumer market and competitor insights to identify opportunities for enhancing brand experience and growth.
Constantly monitor brand performance to find correlation on brand activities and performance change

Experience Strategy & Future-State Design
Use customer journey maps and experience blueprints to define future-state brand experiences including emotional high and low points.
Translate insights into clearly defined experience opportunities aligned with brand and company goals.
Create and manage premium and select brand tier experiences that support brand equity preference and business performance.
Map experience strategies into tangible initiatives that drive company and brand objectives.
Support and facilitate cross-functional workshops to gather stakeholder input for experience and initiative design.

Localization & Brand Pull Through
Drive effective localization and pull-through of global brand initiatives within GC.
Ensure initiatives are delivered on-brand and consistently across markets and properties.

Initiative Execution Implementation and Governance
Act as a key integrator across global continent and regional teams to ensure alignment on brand experience initiatives.
Collaborate with stakeholders to create execute and implement new brand experience initiatives.
Support execution of global brand strategies while ensuring relevance to GC and market-specific needs.
Establish monitoring systems to ensure consistent on-brand delivery of branded initiatives.
Work with operations teams to maintain brand standards that drive preference market share and topline performance.

Project & Portfolio Support
Manage and support key projects related to brand experience development.
Support strategic planning for premium and select brands in GC to strengthen brand equity.
Understand and activate relevant partnerships that enhance brand experience and brand equity.
Coordinate workstreams to ensure on-brand solutions for key stakeholders.
Contribute to ad hoc initiatives as required by the Senior Director and broader brand organization.
Ensure all presentations of any form reflect the Brand tone of voice with clear concise and compelling writing.
Analyze information and evaluates results to choose the best solution and solve problems.
Think creatively and practically to develop plan and implement new Brand programming or initiatives.
Provide recommendations to improve the effectiveness of processes or programs.
Understand and meet the needs of key stakeholders related to Brand management work.
Supports achievement of performance goals budget goals team goals etc.

MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
oBrand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
oBasic Computer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
oMathematical Reasoning - Adds subtracts multiplies or divides quickly correctly and in a way that allows one to solve work-related issues.
oOral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
oReading Comprehension Understands written sentences and paragraphs in work related documents.
oWriting - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.