Campaign Specialist

Job Description:

Responsibilities

Campaign Activation & Execution

• Execute campaign activations across multiple channels including:
  • JPo
  • SFMC (email journeys and sends)
  • Approved Email
  • eDA
  • Messaging channels (e.g. LINE Kakao and other approved platforms)
• Coordinate upload requests or perform uploads according to approved instructions and timelines
• Ensure campaign setups align with agreed plans materials and target audiences

Audience Data & Survey Management

• Extract validate and confirm contact email and messaging recipient lists with business stakeholders
• Apply correct segmentation optin and exclusion logic across channels
• Set up and configure surveys within CRM systems (e.g. linking surveys to campaigns audiences and channels)
• Coordinate survey deployment as part of campaign execution and ensure correct tracking is in place

PreLaunch Testing & Quality Checks

• Coordinate preflight testing (e.g. email rendering links tracking message delivery survey functionality)
• Confirm launch readiness and escalate risks or issues in a timely manner
• Support adherence to internal operational and compliance requirements

Reporting & Documentation

• Extract postcampaign and survey performance data from relevant platforms
• Prepare standard campaign email messaging and survey performance reports
• Maintain clear documentation of activation steps timelines and status

Stakeholder Coordination

• Act as the primary point of contact for campaign activation and survey execution activities
• Work closely with CX planning teams Brand teams agencies and platform partners
• Support smooth handover from planning to execution

Requirements

Experience & Skills

• Experience in campaign operations CRM digital marketing execution or related roles
• Strong proficiency in Microsoft Office especially:
  • Excel (basic formulas filtering data validation)
  • PowerPoint (structured reporting)
  • Word (documentation)
• Basic understanding of Copilot and productivity tools
• Familiarity with CRM systems email platforms messaging platforms and survey setup within CRM is an advantage (e.g. SFMC Approved Email LINE Kakao CRMbased survey tools)

Language Requirements

• Reading & Writing: Traditional Chinese English
• Spoken: Mandarin English
• Cantonese is a plus

Personal Attributes

• Strong attention to detail and execution accuracy
• Comfortable working with structured processes and instructions
• Good coordination and communication skills
• Able to manage multiple campaigns and deadlines concurrently

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