Brand & Go To Market Manager

Brand & Go To Market Manager

Vancouver BC (Hybrid)

Full-Time Permanent

Hybrid (3 days a week at the office)

Work Location: Native Shoes is a hybrid organization based in Vancouver BC. Employees located in the Greater Vancouver Area are expected to be in the office 3 days per week with flexibility during peak content moments launches and events.

About Native Shoes

At Native Shoes we make footwear and we strive to Live Lightly. Were here to make everyday life easier to step into. The result is footwear thats uncomplicated to wear and easy to return to. Lighter should mean less impact not less shoe. Because when light is done right it isnt flimsy its dependable. We are the before and after everything footwear brand.

What Were Looking For

The Brand & Go To Market Manager (Brand and GTM Manager) is responsible for translating brand strategy seasonal narratives and commercial priorities into clear executable gotomarket plans across channels and markets. Reporting to the Senior Director Brand & Marketing this role plays a critical executional leadership function ensuring campaigns GTM tools and marketing initiatives are delivered with consistency clarity and commercial impact.

What Youll Do

Brand & Campaign

• Partner closely with the Senior Director Brand & Marketing to execute current and futureseason marketing plans aligned to approved brand strategy and seasonal narratives.
• Lead the daytoday execution of integrated omnichannel campaigns ensuring alignment to brand standards channel requirements and commercial objectives.
• Own the operational marketing calendar coordinating inputs from channel owners (paid email retail partnerships) and ensuring ontime onbrief delivery.
• Drive campaign and product shoots from brief development through execution and recap partnering with Creative leadership to ensure output meets brand standards and channel needs.
• Manage an external network of contributors including freelancers agencies and community partners ensuring efficient workflows and highquality output.
  
  

GotoMarket (GTM)

• Support seasonal sellin across all markets accounts and distributors executing against GTM strategy defined by the Senior Director.
• Own the creation of sellin and retail support tools including catalogues presentations and marketing toolkits.
• Work closely with Brand DTC and Commercial teams to deliver against the seasonal commercial calendar ensuring marketing execution supports revenue goals.
• Act as the primary executional marketing partner to key commercial accounts and marketplaces ensuring alignment to GTM priorities and consistency of brand delivery.
  

Budget & Operational Management

• Manage daytoday brand creative and projectbased marketing budgets ensuring responsible spend and adherence to approved plans.
• Partner with the Senior Director on forecasting accruals and reallocations supporting clear financial tracking and accountability.
• Drive operational excellence by improving briefs workflows and crossfunctional ways of working.
  
  

Insights & Performance

• Support campaign performance analysis and sellthrough recaps partnering with channel owners to capture insights and inform future execution.
• Apply consumer market and performance insights to briefs and postcampaign reviews to continuously improve execution quality and effectiveness.
  
  

What You Bring

• 6 years of relevant experience in brand marketing account management category management ideally in lifestyle brands.
• Experience in building and scaling brand campaigns and product storytelling across multiple channels.
• Strong collaborator with a proven ability to influence and lead cross-functional partners.
• Ability to think strategically and execute with clarity creativity and precision.
• Experience managing agencies and internal creative resources from first brief to final sell through.
• Passionate about building brand and community storytelling and impact.

Required Experience:

Manager