Product Manager

Product Manager Industrial Products

Role purpose

Own and grow a defined portfolio of Fluke industrial and transactional products across Australia and New Zealand. The Product Manager is accountable for translating global product strategy into local commercial outcomes by driving sales enablement channel engagement specification and demand generation.

Reporting line

Reports to Managing Director ANZ

Works closely with Sales Marketing Commercial Operations and Global Product teams.

Core accountabilities

Product & Portfolio Ownership

• Endtoend lifecycle ownership for assigned product ranges from launch to phaseout.
• Localize global product strategy into clear ANZ gotomarket plans.
• Monitor market trends customer needs competitor activity and regulatory changes.

Sales Enablement & Commercial Impact

• Build strong product mindshare with Sales through structured training tools promotions and ongoing engagement.
• Support key opportunities through customer visits demonstrations and valuebased positioning.
• Influence specification ranging and national buyups with distributors major end users and contractors.

Channel Demand & Industry Engagement

• Lead distributor and contractor engagement initiatives to drive adoption and conversion.
• Deliver training programs for Sales teams distributors and end-users.
• Represent Fluke at industry events trade shows and partner forums.

Voice of Customer & Market Insight

• Conduct regular customer distributor and contractor visits to gather structured VOC.
• Feed insights into pricing positioning portfolio optimization and future roadmap discussions.
• Analyze customer and market data to improve sales and marketing effectiveness.

Technical Support & Governance

• Provide support to Sales and channel partners.
• Ensure products meet ANZ regulatory safety and certification requirements.
• Escalate complex technical or compliance issues to global Product Engineering or QA teams.

Success measures

• Improved product mindshare and capability across Sales and channel partners.
• Strong execution of product launches and promotions.
• Increased specification and demand pull in priority segments.
• Clear actionable VOC influencing portfolio and roadmap decisions.
• Trusted product leadership internally and externally.

Candidate profile

Experience

• Product Management or Product Marketing experience in industrial electrical or instrumentation environments.
• Proven success working within distributorled channelcentric gotomarket models.
• Experience collaborating with global product or engineering teams.

Capabilities

• Strong commercial acumen balanced with technical credibility.
• Confident presenter and trainer able to influence diverse stakeholders.
• Customercentric structured and outcomefocused.

Ways of working

• Comfortable operating autonomously with high accountability.
• Strong stakeholder management and crossfunctional collaboration.
• Practical handson and biased to action.