Regional Marketing Manager

We are seeking a Regional Marketing Manager with proven hospitality experience to lead and deliver multi-channel marketing activity across a portfolio of three regional properties in the Hunter Valley and the Snowy Mountains.

These properties encompass hotel accommodation meetings & events multiple food & beverage outlets golf leisure and wellness spa facilities. This role offers the opportunity to shape the local marketing strategy drive revenue and enhance brand awareness in your regions.

Key Responsibilities

• Lead all B2B and B2C local area marketing activity including marketing PR social media advertising traditional on-property collateral and multi-channel brand campaigns and promotions.
• Own develop and implement local marketing plans for each resort in your portfolio to drive sessions monthly revenue targets and ROI.
• Raise the awareness and reputation of each property and the overall brand locally.
• Lead all local area marketing activity including B2B and B2C PR social media advertising traditional on-property collateral and multi-channel brand campaigns.
• Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.
• Identify engage and leverage external brand and partnership opportunities.
• Deliver multi-channel promotional and seasonal campaigns across owned earned and bought media.
• Collaborate with property and internal stakeholders including revenue brand digital and design teams to align marketing initiatives with business priorities.
• Report on marketing activities initiatives and campaign results providing insights and recommendations for improvement.
• Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.

Qualifications :

• At least 5 years experience in a Marketing Manager / Local Area Marketing Manager role.
• Hospitality industry experience is essential hotels conferencing & event venues F&B or wellness environments preferred.
• Strong marketing skills across all channels including copywriting campaign development creative development and reporting.
• Experience working within a matrixed marketing team to deliver integrated campaigns.
• Proven ability to manage and deliver successful marketing campaigns that achieve strategic goals ROI and revenue targets.
• Hands-on proactive approach to local area marketing with excellent project management and organiational skills.
• Familiarity with current social media platforms and evolving marketing trends.
• Ability to analyze campaigns and provide actionable recommendations based on data trends.
• Strong relationship management skills with internal stakeholders and external partners.
• Highly creative process-driven and comfortable challenging the status quo to achieve superior results.
• Enthusiastic committed and driven professional with a positive attitude and capacity for sustained effort in a dynamic environment.

Additional Information :

At Minor Hotels we value our people as the heart of our success. Joining Minor means youll enjoy a rewarding package designed to support your professional growth wellbeing and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400 top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation collaboration and personal growth.

Currently we are only accepting applications from candidates who have working rights within Australia or New Zealand.

Remote Work :

No

Employment Type :

Full-time