Digital Experience Manager

The Digital Experience Manager is responsible for optimising the endtoend customer experience across Starbucks Australias digital platforms including Starbucks Rewards mobile app delivery and ecommerce.

The role focuses on experience optimisation journey improvement and performance uplift working in close partnership with marketing product technology and local operational teams.

Qualifications :

Key Accountabilities

Digital Experience Optimisation

• Own the customer experience across loyalty app ordering delivery and ecommerce journeys
• Identify and prioritise opportunities to improve usability conversion and engagement
• Ensure digital experiences are customercentric intuitive and on brand

Loyalty & Engagement

• Lead strategy execution and optimisation of Starbucks Rewards initiatives in Australia
• Support growth in active members frequency and engagement
• Partner with Marketing Manager and Digital specialists to activate lifecycle and reward experiences

Platform Delivery & Prioritisation

• Contribute to local digital experience priorities and enhancement backlogs
• Partner with global and local product technology and platform teams to deliver improvements
• Support testing iteration and rollout of new features and optimisations

Data Insight & Continuous Improvement

• Analyse funnels behavioural data and customer feedback
• Use testing and insights to drive ongoing improvement
• Monitor key performance metrics and report outcomes

Operational Alignment

• Work closely with Store Operations and Delivery partners to ensure feasible scalable execution
• Support smooth adoption of digital changes instore

Additional Information :

About You:                                                                      

• 710 years experience in digital experience ecommerce loyalty CRM or customer journey roles
• Experience owning or improving appbased ecommerce or loyalty platforms
• Strong understanding of digital funnels conversion optimisation and engagement metrics
• Experience partnering with product technology or platform teams
• Background in retail QSR ecommerce or subscriptionbased businesses
• Strong execution prioritisation and stakeholdermanagement capability

Life at Starbucks Australia

Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. Weve based in Collingwood with expansive end-of-trip facilities (all shower amenities soaps & towels included) concierge services with dry-cleaning and parcel collection provided and current building works for our very own Starbucks café on-site. We work on a hybrid model with 3 days in office 2 from home.

Remote Work :

No

Employment Type :

Full-time