Sr Manager, Ecommerce ANZ

As theSeniorManagereCommerce you will be responsible for the overalldigitalgrowth strategic direction and performance with particular emphasis on e-commerce results and digital marketing excellence.

Overseeing digital strategy execution teamleadershipandfinancial management you will report to the Commercial Country ManagerANZ.Ecommerce will be a key driver of ourgrowthour omnichannel experience will playa central rolein elevating our market position ensuring a seamless connection between digital and retail.

Responsibilities:

• Collaborate with the Leadership team to develop and execute YETI ANZs strategic growth plans ensuring alignment andmonitorkey initiatives and drive to deliver results

• Define and execute the e-commerce strategyaligned with businessobjectives ensuring a seamless and elevated customer journey while driving online growth

• Manage end-to-end digital operationsoptimisewebsite performance enhance CRM strategies and spearhead the implementation of a loyalty program to deepen customer engagement

• Set and achieve KPIs such as conversion ratesAOVand customer retention

• Full P&L ownership ensuring revenue margins and costs align with business targets

• Expand digital sales channels including direct-to-consumer (DTC) websites and B2B portal

• EnsureYETI ANZ digital channelsareoptimisedfor speed UX/UI and functionality to improve key metrics such as conversion rates and AOV

• Implementpersonalisationstrategies to enhance customer engagement and drive higher conversion

• Continuously refine customer journeys through data insights and feedback to remove friction points

• Develop and oversee digital marketing strategies across SEO PPC email affiliates display ads and social media

• Leverage data-driven customer segmentation to drive targeted campaigns and enhance customer journeys

• Integrate digital and offline channels for a seamless omnichannel experience

• Work cross-functionally with IT to integrate e-commerce platforms with business systems for performance including enhancements

• Stay ahead of emerging e-commerce technologies (AI chatbots AR/VR) and assess their impact

• Identifyopportunities to streamline processes innovate and drive growth throughnew ideasand effective implementation

• Collaborate with operations team to streamline order fulfilment warehousing and inventory management

• Use analytics tools to track key KPIs including revenue traffic conversionratesand ROAS

• Provide data-driven reports to the executive team and stakeholders with insights and recommendations.

• Implement A/B testing and experimentation strategies tooptimisesite performance and marketing campaigns

• Manage external agencies and vendors ensuring all digital initiatives are executed effectively

• Recruitdevelopand inspirethe e-commerce team fostering a high-performance culture

• Foster a collaborative and innovative environment ensure employee engagement and manage performance effectively

• Work cross-functionally with commercial marketing operations IT and customer service to ensure business alignment

Qualifications and Attributes:

• 8 years experience in ecommerce/digital rolesacrossretail/fashion/FMCG industry

• 4 years experience leading teams and/or cross-functional project management

• Proventrack recordin scaling e-commerce businesses with experience building Brands anddemonstratedability to drive customer engagement

• Expertisein digital marketing online sales strategies UX/UIand platform management

• Strong understanding of P&L management and commercial acumen

• Familiarity with omnichannel strategies and retail integration

• Proven experience working in a fast-paceddynamicenvironmentwithdemonstratedability to be agile

• Strong capability in problem-solving negotiation decision-making and conflict resolution

• Curiosity to learn laser-focus on the details and resourcefulness with all that you do!

• Strong interpersonal skills and ability to develop and manage relationships with cross functional team members

• Familiarity with digital platforms and tools such as Shopify SalesforceKlaviyo or similar.

• Solid understanding of onsite merchandising and content and how it can be used to drive sales