Coordinadora de Marketing – Medios y Performance
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Job Location:
Buenos Aires - Argentina
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Modalidad de trabajo
Híbrido: para esta posición se requiere trabajar 3 días por semana de forma presencial.
Qué harás (Responsabilidades)
Buscamos una persona estratégica analítica y con fuerte expertise en medios y performance que será responsable de:
Desarrollar y ejecutar la estrategia de medios y performance en alianza con el equipo de liderazgo de Sudamérica.
Traducir los objetivos de marca y de negocio en estrategias de medios fullfunnel maximizando performance y eficiencia.
Trabajar en conjunto con las agencias de medios desafiando recomendaciones a partir de briefings de negocio metas de ventas y datos de mercado.
Garantizar eficiencia entre canales con sólido dominio de medios offline (TV abierta cable entre otros) y medios online y de performance (Google Ads redes sociales programmatic).
Monitorear y optimizar campañas basándose en datos KPIs e insights de performance.
Gestionar el presupuesto local de medios recomendando la mejor asignación de inversión y asegurando control y organización financiera.
Impulsar la innovación en medios maximizando el valor de las principales alianzas estratégicas.
Trabajar de forma integrada con los stakeholders internos alineado/a con las prioridades del negocio.
Tus habilidades y capacidades (Requisitos)
Título universitario completo (Licenciatura).
Inglés fluido.
Experiencia sólida en estrategias de medios integrados (offline online) con fuerte foco en performance y medición ligada a objetivos de negocio.
Perfil altamente analítico y orientado a datos.
Experiencia previa en la gestión y control de presupuestos de medios.
Capacidad para colaborar eficazmente con múltiples stakeholders.
Qué te dará una ventaja competitiva (Deseable)
Experiencia previa en la industria automotriz o de consumo masivo.
Experiencia trabajando en y/o con agencias de medios y/o grandes anunciantes.
Portugués.
#LIPSM
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job may be eligible for relocation benefits.About GM
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