Senior Vertical Marketing Specialist

WASH is a company that our customers depend on to keep them going so they can provide valuable services to their clients across USA and Canada (Coinamatic Inc. and ParkSmart Inc). We strive to build a sense of purpose and achievement in the work we do while staying true to the DNA of our core values. We value our people and encourage the development of talented and motivated employees to support the continued performance and growth of our diverse operations. We have been the foundation of many successful careers. At our core we are an innovation driven fast-paced team environment with a high performance culture. If you are looking for a career that will challenge and engage you is focused on customer care and quality service then WEare the company for you. We invite you to bring your passion and experience to our team!

Key Responsibilities

• Plan and execute vertical specific lead generation programs to drive new property and customer acquisition
• Develop geographic specific positioning messaging and value propositions that resonate with target decision makers and end users
• Own lifecycle and retention marketing initiatives that increase engagement satisfaction and long-term value within multifamily accounts
• Partner with sales teams to generate qualified pipeline through targeted campaigns and market-based programs
• Plan and execute integrated campaigns and A/B testing for digital paid search onsite field trade show and partner supported initiatives
• Create and maintain scalable marketing playbooks campaign frameworks and execution toolkits
• Track and report on key metrics including lead volume conversion rates retention and return on marketing investment

Qualifications

• Five years of experience in vertical marketing segment marketing or B2B marketing
• Marketing experience to multifamily property management facilities or local service-based businesses
• Familiarity with CRM marketing automation and attribution tools

Nice to Have

• Experience in route based or field service businesses
• Experience working with geographically distributed markets or regional program
• Experience supporting sales teams with vertical specific materials

We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity disability or status as a veteran or because of any other federal state or local protected class. We will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable federal state and local laws. We may require associates to submit to drug testing after receiving an offer of employment but before beginning their job with us. We comply with federal state and local laws with respect to the administration of drug testing and consideration of test results which may vary based on participate in and comply with E-Verify in states requiring E-Verify to determine the eligibility of U.S.-based individuals to work in the U.S.

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