Brand Marketing Lead, Food & Beverage

What is the job
As Brand Marketing Lead for Food & Beverage you will own how Regals concessions and guest experiences are positioned launched and grown across digital and in-theatre touchpoints. This role sits at the intersection of brand strategy and revenue performance shaping how guests discover engage with and return to digitally enabled F&B experiences across web app and kiosks.

You will be accountable not only for how the brand shows up but for how effectively marketing drives adoption conversion and incremental revenue. Working crossâfunctionally with product analytics growth and operations youll turn customer insight and performance data into campaigns that elevate both brand perception and commercial results.

What will you be doing

• You will own the brand marketing strategy for Food & Beverage with clear accountability to usage conversion and revenue goals.
• You will lead goâtoâmarket and lifecycle marketing plans that drive awareness repeat usage and increased spend per guest.
• You will translate digital product functionality across site app and kiosks into clear benefitâled messaging that reduces friction and improves conversion.
• You will partner with product analytics growth and operations teams to define success metrics and continuously optimize performance.
• You will develop and execute integrated campaigns across owned paid and inâvenue channels optimizing against key KPIs.

About you

• You have experience owning both brand strategy and performance outcomes tied to revenue and growth.
• You have successfully marketed digital products loyalty programs or subscriptionâbased experiences.
• You are comfortable being accountable for KPIs such as conversion rate customer lifetime value and incremental revenue.
• You understand how digital experiences function across web mobile and physical environments and how to market them effectively.
• You are able to balance longâterm brand equity with nearâterm monetization and growth goals.
• You will be a great fit if our values resonate with you: We Create We Perform We Inspire. Read more about them here - About us
  

About Regal

Regal Cinemas where movie magic meets unforgettable experiences!

At Regal Cinemas part of Regal Cineworld each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits were all about creating moments that spark joy laughter and a little bit of movie magic.

With over 7600 screens across 625 locations in 9 countries including Cineworld Picturehouse Cinema City Yes Planet and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville Tennessee we offer a variety of roles with a mix of hybrid field-based or remote working options depending on the role.

What really makes Regal shine Our people. Were passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure Dive into the Regal stories and see what lifes like behind the scenes of the big screen!

Read more about the Regal culture here Regal Careers

Our Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave to support a healthy work-life balance
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Summer half-day Fridays during the summer season
• Medical and prescription coverage with company contributions toward the cost
• Company-paid life insurance and disability insurance at no cost to employees
• Dental vision and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident critical illness and hospital indemnity insurance

Inclusion & Belonging

At Regal Cineworld we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued respected and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity including gender ethnicity age disability sexual orientation religion and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs please contact the Talent team.

Do you feel like you dont have all the experience listed but would love to explore a career at Regal Please still contact . We understand that confidence gaps and imposter syndrome can get in the way of meeting incredible candidates and we wouldnt want this to