NBAWNBA Sales Strategy Lead, Live Sports Sales

Lead the go to market ad sales strategy for NBA WNBA and other premium Live Sports at Amazon. This role will report to the Head of Sports Sales Strategy and contribute in developing sales monetization strategies and annual go-to-market execution for U.S. based advertising solutions within our premium sports properties. He/she will collaborate with the multiple external and internal stakeholders to deliver revenue growth across Amazon leveraging Amazons sports rights and partnerships.

Key job responsibilities
Maintain firm grasp of the sports landscape inclusive of marketplace dynamics fan consumption media/sponsorship investment trends league/team/athlete dynamics content rights and competitive trends to identify and assess opportunities
Develop the vision and end-to-end strategy for your sports positioning pricing packaging and execution across all revenue generating channels
Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends including opportunity sizing of both traditional video channels and emerging/new sources (e.g. social audio content etc.)
Develop and execute annual go-to-market (GTM) strategies maximizing Amazons rights by leveraging all demand channels and marketplaces (Upfront Scatter Programmatic)
Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets including tactical week-to-week guidance and hands-on support
Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate
Partner with Ads Marketing and Measurement teams to develop customer-facing positioning and sales materials to increase demand
Collaborate with the League(s) internal teams and third-party partners on developing partnership opportunities and innovation
Drive growth of Amazons broader video advertising offerings supporting Amazon Ads org goals on revenue product adoption advertiser maturity advancement etc.
Assist in global national and regional sales enablement as needed


- 7 years of developing negotiating and executing business agreements experience
- 7 years of professional or military experience
- 7 years of solving problems with technology in the Media & Entertainment Industry experience
- 7 years of solving problems with technology in the Telecommunications industry experience
- 7 years of Go-To-Market Business Development Sales or Consulting experience
- 7 years of working with Data & AI related technologies including but not limited to AI/ML GenAI Analytics Database and/or Storage experience
- Bachelors degree
- Experience developing strategies that influence leadership decisions at the organizational level
- 7 years experience in the sports media marketing or sponsorship industries in a strategic and/or sales role

- Experience as a founder or executive focused on related segments or as a practice leader or business unit owner
- Experience working with or at the NBA and/or WNBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 193700.00 - 262000.00 USD annually