Senior Vice President of Marketing

The Senior Vice President of Marketing is the operational leader of the marketing growth engine translating CRO strategy into execution and performance. This role is responsible for shaping and executing Blue Herons marketing strategy to elevate the brand drive demand generation and support revenue growth. This role blends creativity strategic thinking and analytical rigor to position Blue Heron as a leader in design-led development and amplified living. The Senor Vice President of Marketing leads all aspects of brand management digital marketing PR events and client engagement initiatives ensuring consistency with the companys values and mission.

How the role contributes:

Brand Strategy & Leadership

Define develop and communicate Blue Herons brand positioning and voice across all channels.

Lead the evolution of the brand identity to align with the companys growth and innovation objectives.

Build a scalable multi-channel content engine (digital print experiential).

Define and refine priority client segments (HNW/UHNW design-led buyers).

Align marketing strategy to lifestyle geography and design preferences.

Leverage AI and systems to increase speed and personalizatio.n

Marketing & Growth Strategy

Own marketing budget and performance against revenue goals.

Track CAC LTV conversion and ROI across channels.

Develop and implement a comprehensive marketing plan that drives awareness engagement and qualified leads.

Partner with the Sales and Design teams to align go-to-market initiatives with client segments and project pipelines.

Partner with Rev Ops to build funnel dashboards and performance insights

Translate data into strategy and optimization decisions

Optimize marketing ROI through data-driven decisions and continuous improvement of digital channels and campaigns.

Revenue & Funnel Ownership

Own the end-to-end funnel from top-of-funnel awareness through conversion working in close partnership with Sales to ensure alignment on pipeline quality targeting and revenue outcomes.

Drive continuous improvement in lead quality pipeline velocity and close rates by optimizing campaigns messaging targeting and handoff processes between Marketing and Sales.

Partner closely with Revenue Operations to develop analyze and refine funnel analytics and attribution models that inform decision-making and maximize marketing and sales performance.

Digital PR and Communications

Lead digital marketing initiatives including SEO/SEM website management social media and email marketing.

Oversee media relations partnerships and earned media to expand brand visibility nationally and globally.

Develop thought leadership strategies and high-impact content to strengthen Blue Herons reputation as an industry innovator.

Manage crisis communications and maintain a consistent authentic public presence.

CRM & Client Lifecycle

Build high-touch nurture journeys from prospect owner advocate.

Activate referral networks and repeat client opportunities.

Partner with Client Experience to drive lifetime value.

Shape the end-to-end client journey from discovery through post-occupancy.

Ensure every touchpoint reflects brand standards and emotional impact.

Leadership & Team Development

Build mentor and inspire a high-performing marketing team fostering creativity and accountability.

Encourage collaboration across departments ensuring Marketing integrates seamlessly with Sales Design and Operations.

Champion Blue Herons Core Values promoting a culture that pushes boundaries collaborates to succeed and expresses passion.

Establish clear performance metrics and foster a feedback-driven growth-oriented environment.

Bachelors degree in Marketing Business Communications or related field (MBA preferred).

10 years of progressive marketing leadership experience ideally within luxury real estate architecture design or lifestyle brands.

Demonstrated success in developing and executing brand and demand-generation strategies that drive measurable results.

Strong leadership and team management skills with experience leading cross-functional initiatives.

Expertise in digital marketing analytics and brand storytelling.