Sr. Manager, Sports Events Ops & Field

FIELD SPORTS EVENTS INTEGRATION & WAYS OF WORKING

Serve as the primary point of contact for all field marketingled sports event initiatives across all regions.

Drive alignment between National Sports Events and Field Marketing in planning execution standards and the long-term development of sports event properties.

Establish and continuously improve clear ways of working between national and regional teams to ensure consistency efficiency and scalability.

Support and guide regional teams in delivering field-led sports initiatives that are aligned with Red Bulls brand standards and strategic priorities.

Identify high-potential local initiatives and support their development into scalable or future national Red Bullbranded event properties.

OPERATIONS BUSINESS PLANNING & PORTFOLIO COORDINATION

Support the Senior Director of Sports Events in organizing and coordinating the national sports events portfolio across business planning cycles.

Lead the collection consolidation and alignment of regional inputs for business planning ensuring clarity consistency and alignment with overall strategy.

Serve as the central coordination point for regional sports event plans identifying overlaps gaps and opportunities to optimize the portfolio.

Manage the tracking and visibility of the overall sports events portfolio ensuring agreement on priorities timelines and deliverables.

Support financial and operational planning in partnership with cross-functional stakeholders including Finance Procurement and Field Marketing.

INNOVATION & NEW CONCEPT DEVELOPMENT

Lead the identification and development of new event concepts based on Field Marketing and regional insights.

Support pilot initiatives from initial concept through validation including planning budgeting and measuring success.

Contribute to the overall sports events innovation pipeline by identifying trends gaps and new opportunities.

Ensure new concepts align with Red Bulls long-term strategy and can be scaled or integrated into the national portfolio.

TOOLKIT & SCALABLE EVENT PROPERTIES

Oversee the development implementation and ongoing evolution of the Sports Events Toolkit designed for Field Marketing.

Ensure smaller fire events are clearly structured easy to execute and aligned with national quality standards and premium brand guidelines.

Continuously enhance toolkit assets in both quantity and quality to enable scalable use across regions.

Collaborate cross-functionally to ensure the toolkits remain relevant effective and adaptable to changing market needs.

TRAINING CAPABILITY BUILDING & STANDARDIZATION

Lead the development of training programs and educational frameworks for Sports Event Managers and relevant Field Marketing teams.

Create and standardize key documentation including event briefs operational guidelines and reporting structures.

Support the Senior Director of Sports Events in strengthening regional capabilities by developing frameworks tools and training programs that improve planning execution and strategic decision-making across all Sports Events and Field Marketing teams.

Establish and maintain best practices and standardized processes to enhance executional quality across all initiatives.

Promote cross-regional knowledge sharing and continuous improvement.

STRATEGIC 3RD PARTY PARTNERSHIPS

Support the management and development of key strategic third-party partnerships (e.g. HYROX resort partners global event series).

Serve as the central coordination point for regional teams executing activities within these partnerships.

Provide guidance to ensure consistent brand representation and to maximize the value of each partnership across all markets.

Identify opportunities to expand or optimize partnerships based on regional performance data and insights.

Qualifications :

7 years of experience in event management preferably within sports and marketing

Proven track record of managing national or large-scale event portfolios with both strategic and operational responsibility

Experience managing staff external agencies and complex projects involving multiple stakeholders

Strong understanding of sports marketing production logistics and emerging trends in fitness and participatory events

Proven ability to align cross-functional teams and translate strategy into high-impact execution

Excellent communication leadership and organizational skills

Employees may be required to lift and or move up to 25 pounds or more as needed 

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115280 - 171920 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time