On Premise, Regional Account Manager (Non-Commercial)

MANAGE & DEVELOP REGIONAL MARKET TO DELIVER VOLUME OBJECTIVES

Distribution: Ensures that all national divisional regional and unit schematics comply with Red Bull standards within the non-commercial guidelines related to product flow and package mix.

Promotion: Develops an annual promotion schedule in line with non-commercial headquarters objectives. Communicates Red Bull standards and price points in a compelling way that aligns with customer needs. Ensures all promotions are supported by effective point-of-sale (POS) materials and incremental displays.

Quality Points of Distribution (QPOD): Tailors sales presentations to achieve account objectives while driving effective permanent displays. Assesses return on investment (ROI) before recommending specific POS materials or customized solutions. Executes displays in accordance with HQSG channel guidelines.

Relationship Management: Initiates and develops relationships with the Red Bull Foodservice Team business units (BUs) and distribution partners (DPs). This includes increasing internal awareness of assigned accounts collaborating with BU Field Marketing and partnering on initiatives that align National Accounts with broader Red Bull strategies.

MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS

Establishes a wiring model that ensures effective communication with all regional customer decision-makers and execution down to the unit level.

Regularly engages in activities to build relationships and establish strong communication channels (wiring) at the national divisional and regional levels with assigned customers.

Develops the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs) promoting alignment across all Business Units.

BUDGETS/ANNUAL PLANNING

Ensures national divisional and regional compliance with annual Customer Marketing Agreements from non-commercial headquarters companies for all designated areas of responsibility.

Carefully monitors and controls budgets to ensure alignment with the annual business plan (BP) budgets.

Manages travel and entertainment (T&E) expenses within the assigned budget.

BUSINESS ANALYSIS & REVIEWS

Collaborates with leadership to evaluate the return on investment (ROI) of all national divisional and regional programs and promotions.

Leads post-promotion analysis in partnership with the Category Manager to assess the effectiveness of all programs.

Utilizes all available RBNA data tools and Category Management resources to build and maintain thought leadership within the Energy Drink category across assigned territories.

Proactively develops business relationships that enable Red Bull to obtain relevant retailer scan data basket analysis data and other insights that inform future strategy and improve understanding of consumer purchase patterns.

Analyzes business and customer sales performance to define priorities and areas of focus for the team.

Conducts quarterly business reviews to update leadership on business performance channel competition and new opportunities.

Proactively shares examples of Red Bull marketing activities to highlight key points of differentiation from competitors.

Delivers energy category insights that drive improvements in promotion pricing and display strategies.

COMMUNICATION & TEAMWORK

Uses appropriate communication channels to keep Foodservice sales marketing and distribution teams informed of all programs and initiatives and ensures DPs and DPMs are informed of national divisional and regional programs and initiatives for their assigned chains.

Maintains open communication with relevant Business Unit (BU) and DP personnel to ensure effective program implementation.

Communicates regularly and works effectively with BU and headquarters (HQ) teams.

Leverages insights and input from marketing finance and category management experts to develop strong plans and compelling conceptual selling stories.

Communicates regularly and works effectively with all HQ Foodservice and BU teams leveraging input from marketing finance and category management experts to develop strong plans and compelling conceptual selling stories for retailers.

Qualifications :

Minimum of five years of sales and key account management experience with a strong record of success

Experience managing food management companies preferred

Proven success in implementing regional programs across multiple non-commercial segments

In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and broadline industries; Direct Store Delivery (DSD) experience is a plus

Strong analytical skills and experience using internal and external data sources (e.g. IRI Nielsen)

Excellent communication active listening and collaboration skills

Strong negotiation skills

Innovative solutions-oriented mindset with the ability to absorb feedback and quickly translate it into action

Self-motivated and able to work independently

Highly proficient in Microsoft Excel and PowerPoint

Bachelors degree required

Fluency in English required; additional language skills are an advantage

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92000 - 138000  cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time