Lead, Regional Retail Marketing Integration, NA

WHO WE ARE LOOKING FOR

Were looking for a Lead Regional Retail Marketing Integrator who strengthens how Nike shows up in secondary markets across North America. Partnering closely with the Regional Integrated Retail Marketing leader this role helps shape regional perspective driving brand impact against the rhythm of sport and ensuring local market insights inform geo direction and decisionmaking.

Partnership with the Regional Leader

• Operate as a trusted brand thought partner and strategic extension of the Regional leader

• Partner with the Regional leader to shape and maintain a clear pulse on the rhythm of sport in secondary cities grounded in culture sport community and consumer behavior

• Support executivelevel communication and brand vision by framing regional narratives updates and points of view for leadership and crossfunctional audiences

• Enable the Regional Leader to operate at altitude while staying closely connected to whats happening across markets

• Work across the IRM leadership team (Retail Brand & Account Marketing) to streamline communication requests and orchestration.

Secondary Market Orchestration

• Support the Regional leader in the orchestration of secondary markets ensuring the Expert roles and city pods are appropriately briefed into geo brands plans and key seasonal and seasonless moments.

• Aggregate rhythm of sport calendars across secondary cities to create a clear view of priorities focus areas and momentum.

• Drive integration of secondary city plans back into the geo matrix - including Sports Marketing Account Marketing Retail Marketing Brand Creative Digital and Media teams (ex aggregation creation and submission of athlete request briefs to Sports Marketing).

• Surface crosscity patterns opportunities and gaps that inform strategy and leadership decisions.

• Deliver sport and community led insights from secondary cities back into geo teams including marketing sales merch etc.

WHO YOULL WORK WITH

You will work fluidly across North America with:

• Regional Marketing leadership

• Expert roles and their city pods

• Brand Management

• Integrated Retail Marketing

• Sports Marketing

• Marketplace and City partners

WHAT YOU BRING

• Bachelors degree in related field or equivalent combination of education training and experience

• 5 years of experience in Marketing Brand City or Marketplacefacing roles

• Strong brand experience and a deep appreciation for sport culture and how Nike shows up locally

• Making brand strategies real in service of consumer energy

• Strong ability to organize complexity and shape leadership perspective

• Clear confident communication and framing skills

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.