Principal Product Designer, Coach
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
8 days ago
Vacancies:
1 Vacancy
Job Summary
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members were changing the way people think about and interact with personal finance.
Were a next-generation financial services company and national bank using innovative mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation and were at the forefront. Were proud to come to work every day knowing that what we do has a direct impact on peoples lives with our core values guiding us every step of the way. Join us to invest in yourself your career and the financial world.
The Team
Shape a brighter financial future with us. Together with our members were changing the way people think about and interact with personal finance. Were a next-generation financial services company and national bank using innovative mobile-first technology to help our millions of members reach their goals.
The industry is going through an unprecedented transformation and were at the forefront. We are currently building SoFi Coachour most ambitious initiative yet. SoFi Coach is an AI-native agentic layer that will live across every SoFi product transforming our platform from a set of financial tools into a proactive personal wealth manager. Were proud to come to work every day knowing that what we do has a direct impact on peoples lives and were looking for a pioneer to help us build the future of autonomous finance.
The Role
Were looking for something new for SoFi: a Principal Product Designer (IC6) who makes agentic capabilities happen.
In one sentence we want you to lead the design and execution of SoFi Coach turning speculative AI capabilities into validated agentic experiences that help our members get their money right. You will collaborate with Directors and VPs to influence cross-company strategy while staying deep in the weeds to prove whats possible.
What Youll Do
- Lead the SoFi Coach vision: Define the interaction patterns and UX strategy for a conversational interface that proactively manages debt investments and wealth optimization.
- Build to inspire: Create functional prototypes and MVPs using AI-native workflows (Claude Code Cursor etc.) to demonstrate magic moments to stakeholders and engineering partners.
- Act as an un-invasive innovator: Partner with core engineering and product teams (Lending Invest Money) to accelerate their AI roadmaps without creating organizational friction.
- Push the possible: Use your technical savvy to challenge the status quo pushing engineering teams to achieve higher craft and more ambitious execution in our AI implementations.
- Evolve the craft: Help lead the evolution of SoFis internal AI-enabled design workflow creating skills and agents that benefit the entire design organization.
- Evangelize AI-native design: Contribute the frameworks and vibe-coding patterns that will drive AI product development company-wide.
Who Youll Need
You are as much a technical founder as you are a product designer; at your core you are a problem solver a craft virtuoso and an AI-Native Builder. You move with a speed that defies traditional design lifecycles collapsing the gap between a Figma mock and a functional prototype.
You thrive in high-velocity high-impact teams showcasing an entrepreneurial mindset and adaptability born from startup or high-growth environments. You are a power user of the modern AI development stack (Claude Code Cursor etc.) and you use these tools to build experiences that were impossible twelve months ago.
You are driven by impact that isnt just tangible but meaningful. Helping everyday people build healthy money habits resonates with you; you believe that helping a family get out of debt buy their first home or optimize their tax strategy is a profound responsibility. That tension between rapid progress and high-stakes responsibility excites you.
- 10 years of experience as a Product Designer Technical Founder and/or Design-Engineer with a proven track record of driving 0-to-1 initiatives for high-scale consumer products.
- A builder portfolio: A public or private collection of functional projects you have personally built or contributed to using code and AI tools.
- Mastery of AI tooling: You are a power user of Claude Code Cursor and similar environments for rapid iterative development.
- Strategic gravitas: Experience influencing cross-functional strategy at the executive level in a complex fast-moving organization.
- Technical literacy: A strong understanding of software architecture APIs and agentic systems to ensure your contributions are both visionary and feasible.
Even Better
- Founded or grew a business or side hustle as a product/design thinker.
- Experience driving impact within a highly-regulated industry (Fintech Healthtech etc.).
- Deep experience with Agentic AI architectures tool-calling logic and RAG implementations.
- Professional background that blurs the lines between Design and Full-Stack Engineering.
Required Experience:
Staff IC
About Company
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
