Media Executive (Asso) Wkyt

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WKYT:

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment and WKYT has emerged as the news leader producing over 9.5 hours of news per day. Our team of award-winning professionals thrives in a fast-paced yet fun environment.

Job Summary/Description:

WKYT-TV has an exciting opportunity for a Multimedia Executive to join our Sales team! We provide the culture tools and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.

This role develops new revenue focused on the customers return on investment. Retains and grows accounts through insight proposals proof of performance and maximizing station assets.

Duties/Responsibilities include but are not limited to:

Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly quarterly and annual basis.
Develop advertising solutions for new customers that deliver results to their customers.
Upsell customers by providing proof of performance and solid results.
Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
Conduct Needs Analysis and account reviews to uncover the customers most essential needs.
Able to demonstrate product knowledge and value to their customers.
Able to explain the benefits of Digital (SEM SEO Social Display) and its integration with TV in tandem with digital personnel.
Effectively negotiate with customers to meet a winning return on investment.
Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts and aging/collections.
Create and deliver formal written and verbal presentations to clients.
Use CRM (Matrix) to manage day-to-day activity build a pipeline and ensure execution.
Use CRM (Matrix) tool for projections weekly

Qualifications/Requirements:

Bachelors or equivalent combination of education and experience.
3-5 years related experience preferred.
Excellent communication and customer service skills.
Must be knowledgeable in the Microsoft Office suite such as Excel PowerPoint and Word (preferred not required).
Team player who can produce quality results and work with a variety of internal and external customers.
Candidate should be creative flexible and able to adapt to industry change.
Strong organizational skills and the ability to work effectively in a fast-paced deadline-driven environment.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WKYT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.