Director of Sports Information, Communication, and Marketing

About Salem Academy and College

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country. Since 1772 the institution has engaged in transformational change to innovate womens education. Founded with the mission of making education accessible to all Salem has a rich 251-year-old history and a long-standing track record of educating students who are prepared to make a bold impact locally nationally and globally through liberal arts education. Our graduates are committed to making the world a better healthier and more equitable place. Salem College is the nations only liberal arts college exclusively dedicated to developing the next generation of health leaders.

Position Summary

Salem College seeks a creative detail-oriented and highly organized professional to serve as Director of Sports Information Communications & Marketing. This position is responsible for leading all aspects of athletic communications including statistical reporting game day operations digital media branding and storytelling.

The Director will play a critical role in enhancing the visibility and reputation of Salem College Athletics by delivering accurate and timely information producing high-quality content and developing a cohesive brand across all platforms. This individual must be able to manage multiple projects and deadlines simultaneously while building strong collaborative relationships across campus particularly with the Colleges Communications and Marketing department Academy Athletics and external partners.

Essential Duties and Responsibilities

Sports Information & Statistics

• Compile maintain and report accurate statistics for all athletic programs in accordance with NCAA and conference standards.
• Ensure timely submission of statistics box scores and reports to appropriate governing bodies including the USA South Conference NCAA
• Serve as the official scorer or oversee statistical crews during home contests.
• Maintain historical records archives and program data.
• Operate Live stats for all home games.

Game Day Management & Operations

• Oversee all sports information aspects of home contests including statistics scorekeeping and media coordination.
• Manage game day communications operations including live stats live streaming and in-game updates.
• Coordinate game day staff including statisticians public address personnel and media representatives.
• Ensure a professional and efficient game day environment aligned with institutional and conference standards.

Website Management & Digital Presence

• Serve as the primary administrator for the athletics website.
• Ensure timely and accurate updates including schedules rosters bios statistics and news.
• Maintain a user-friendly engaging and visually consistent web presence.
• Implement strategies to enhance web traffic and user engagement.

Content Creation & Storytelling

• Write and publish game previews recaps feature stories and weekly updates.
• Produce timely post-game stories and highlights that reflect program success and student-athlete achievements.
• Develop compelling narratives that elevate the visibility of Salem College Athletics.

Social Media Management

• Develop and execute a comprehensive social media strategy across all platforms.
• Create and schedule engaging content including graphics videos and real-time updates.
• Monitor analytics and adjust strategies to increase engagement reach and brand awareness.
• Ensure consistent voice tone and branding across all channels.

Graphic Design & Visual Branding

• Design digital and print graphics for social media recruiting game day and promotional materials.
• Create visual content for campus branding including signage banners and facility graphics.
• Maintain consistency with institutional branding guidelines.

Video Production & Streaming

• Oversee live streaming of athletic events ensuring high-quality broadcasts.
• Produce video content including highlights promotional videos and feature pieces.
• Collaborate closely with the Salem Academy Athletic Communications Coordinator to execute video streaming audio production and overall game day broadcast operations.
• Manage video equipment software and student production crews.

Marketing & Promotions

• Develop and implement marketing strategies to promote athletic events and increase attendance.
• Collaborate with campus partners to enhance fan engagement and game day experience.
• Support branding initiatives that elevate the overall profile of Salem College Athletics.
• Oversee and manage Media Day for the entire Athletic Department.

Event Management

• Assist in planning and execute the annual Athletic Awards Show including program development scripting and promotion.
• Support additional departmental events and special initiatives as needed.
• Collaborate with institutional Marketing & Communication Department

Staff Supervision & Management

• Recruit train and supervise student workers supporting sports information media and game day operations.
• Approve and manage student worker timesheets.
• Foster a professional and educational work environment for student staff.

Contract & Vendor Management

• Coordinate and manage contract services including photographers videographers sports information staff and other game day personnel.
• Ensure all contracts are fulfilled and services meet institutional standards.
• Review process and submit invoices for contract services in a timely manner to the Director of Athletics.

Conference & External Relations

• Serve as the primary liaison between Salem College Athletics and the USA South Conference.
• Work directly with the Associate Commissioner and conference office on reporting communications and league initiatives.
• Ensure all conference requirements deadlines and communication standards are met.

Collaboration & Campus Engagement

• Build and maintain strong relationships across campus departments.
• Collaborate closely with the Office of Communications and Marketing to ensure alignment with institutional messaging and branding.
• Partner with the Salem Academy Athletic Communications Coordinator on shared resources and game day operations.
• Serve as a key liaison between Athletics and external media outlets.

Administrative & Strategic Responsibilities

• Manage multiple projects simultaneously while meeting strict deadlines in a fast-paced environment.
• Maintain organized workflows and production schedules for all communications efforts.
• Stay current with industry trends emerging technologies and best practices in athletic communications.
• Assist with departmental reporting strategic planning and special projects.

Required Qualifications

• Bachelors degree in Sports Management Communications Marketing Journalism or related field required
• Previous experience in athletic communications sports information or a related field.
• Knowledge of NCAA rules statistics systems and conference reporting requirements.
• Proficiency in website management platforms and content management systems.
• Experience with graphic design tools (e.g. Adobe Creative Suite or similar).
• Experience with social media management and analytics tools.
• Video production and live streaming experience preferred.
• Strong writing editing and storytelling skills.
• Excellent organizational time management and multitasking abilities.

Key Competencies

• Attention to detail and accuracy
• Creativity and visual storytelling
• Project and deadline management
• Leadership and supervision
• Communication and collaboration
• Strategic thinking and innovation

Work Environment

• Evening and weekend hours required including game day coverage.
• Ability to work in a fast-paced deadline-driven environment.
• Occasional travel may be required.

Physical Functions

While performing the responsibilities of the Director of Sports Information Communication & Marketing the employee is required to sit for varying lengths of time; bend reach lift push and pull up to 25 pounds; occasionally stand walk and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation view a computer monitor; perceive sounds at normal speaking levels with or without correction and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.

For more information or questions please contact Michael Williams at

Salem College is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color national origin age religion disability status sex sexual orientation gender identity veteran status pregnancy or any other characteristic protected by law.