Lead Product Manager, Groups Platform

At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description we hope youll still consider applying. Want to learn more about life at Klaviyo Visit see how we empower creators to own their own destiny.

About the Team
The Groups Platform team is responsible for building and operating the foundational audience systems that power Klaviyo. Segmentation is one of the most critical capabilities in the product enabling customers to deliver personalized high-performing marketing that drives engagement revenue and retention.

As part of Klaviyos Data Infrastructure pillar this team owns the systems behind lists and segmentsensuring they are performant reliable and scalable as data volumes and use cases grow. These systems sit at the intersection of data platform product experience and business impact powering how customers define analyze and activate their audiences.

Segmentation is a key reason customers choose Klaviyo over other platforms. Research shows that customers who effectively use segments see improved ROI lower churn and increased expansion. At the same time customer needs are evolving and its the teams mission to deliver advanced expressiveness faster iteration and deeper insights into performance and what actually drives results.

The Role
Were looking for a Lead Product Manager to drive the strategy and execution of Klaviyos segmentation this role you will define how audiences are created evaluated and leveraged across the product to enable precise and effective targeting at scale.

Youll work closely with cross-functional partners to build a segmentation system that is fast reliable and expressive. This includes improving performance and correctness of segment evaluation expanding the flexibility of segment definitions and enabling customers to better understand and optimize their audiences.

This role is ideal for a product leader with strong systems thinking who enjoys solving complex data problems while also delivering intuitive high-impact customer-facing capabilities.

What Youll Do

• Define and own the product vision and roadmap for Klaviyos segmentation platform.
• Build and operate segmentation as a first-class data product optimized for correctness performance and scale.
• Partner with engineering to improve system performance including segmentation latency reliability and SLA adherence.
• Evolve the expressiveness of segmentation (e.g. nested logic advanced conditions) to meet the needs of mid-market and enterprise customers.
• Ensure segment definitions are consistent explainable and resilient as data complexity grows.
• Develop capabilities that help customers analyze iterate on and optimize high-value audiences.
• Introduce recommendations and insights to guide customers toward effective segmentation strategies based on best practices and their own data.
• Define and track key metrics including latency (P95) success rate freshness and correctness SLAs and system reliability.
• Lead cross-functional initiatives across product engineering data and go-to-market teams to improve how audiences are defined and activated.
• Communicate product strategy tradeoffs and technical decisions clearly across stakeholders.

Who You Are

• 710 years of product management experience with meaningful experience building data platforms infrastructure products or technically complex systems.
• Strong technical depth with the ability to work closely with engineers on system design performance and scalability.
• Experience working with large-scale data systems query systems or real-time/near-real-time evaluation systems.
• Track record of building customer-facing products on top of complex backend systems.
• Strong analytical skills with experience defining and managing system-level metrics and SLAs.
• Ability to balance infrastructure investments with user-facing product improvements.
• Excellent cross-functional communicator who can align engineering product and business stakeholders.
• Experience in marketing technology personalization systems or audience platforms is a strong plus.

Why This Role Matters
Segmentation is at the heart of Klaviyos ability to deliver value to customers. It directly impacts customer outcomesfrom campaign performance to retention and expansionand underpins the companys broader personalization strategy.

In this role you will shape the systems that enable customers to understand and act on their data with precision. By improving the performance flexibility and intelligence of segmentation you will unlock more advanced use cases drive better business outcomes for customers and reinforce Klaviyos position as a leader in data-driven marketing.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3 2025.

Please see the independent bias audit report covering our use of Covey here