Senior Manager Marketing Data Scientist, AI Enablement

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Who we are:

The role:

We are seeking a Senior Manager Modeling & AI Enablement to lead the Modeling and AI Enablement function within Marketing Data Science (MDS). This role is a critical leadership position responsible for building model-driven competitive advantage and accelerating enterprise AI adoption across Marketing Strategy and Decision Sciences..

You will set the vision and execution roadmap for AI-enabled modeling automation and decisioningwhile developing leaders and systems that empower every MDS lead and practitioner to effectively adopt and scale AI.

This role blends people leadership technical strategy and cross-functional influence partnering closely with Engineering Marketing Technology Risk Governance and Executive stakeholders.

What youll do:

Modeling & AI Strategy Leadership

• Own the modeling and AI enablement strategy for MDS aligning with SoFis broader AI marketing and growth priorities.
• Define and deliver a multi-year roadmap for predictive generative and decisioning models that drive measurable business impact.
• Identify and incubate next-generation AI capabilities (LLMs agent-based workflows automation frameworks) that create durable competitive advantage.

AI Enablement & Platform Development

• Lead the development of AI-powered tools frameworks and platforms that scale productivity for data scientists analysts and marketers.
• Oversee the build and deployment of internal LLM applications model-assisted analytics intelligent experimentation tools and automated reporting solutions.
• Partner with Data Engineering and Marketing Technology to ensure AI solutions are production-grade scalable and well-integrated into existing ecosystems.

Model Development & Decisioning

• Guide the design deployment and monitoring of predictive and optimization models across acquisition lifecycle personalization and measurement.
• Ensure modeling best practices across experimentation causal inference and performance measurement.
• Establish robust model evaluation monitoring and lifecycle management standards.

Governance Risk & Responsible AI

• Serve as a senior point of contact for AI governance working with MRM Fair Lending Privacy Cybersecurity and the AI Committee.
• Drive responsible AI adoption through standardized documentation validation and compliance workflows.
• Ensure models and AI systems meet regulatory ethical and risk management standards.

People Leadership & AI Evangelism

• Build mentor and lead a high-performing team of data scientists and AI practitioners.
• Elevate the AI maturity of the broader MSD organization through enablement sessions playbooks and hands-on guidance.
• Act as a trusted advisor to MSD and Marketing leaders translating complex AI capabilities into clear business value.

What youll need:

• 10 years of experience in data science machine learning or applied AI ideally in marketing fintech or consumer tech; and with at least 2 years of experience of managing/leading people
• Strong proficiency in Python SQL and ML frameworks (scikit-learn PyTorch TensorFlow).
• Experience with LLMs prompt engineering and AI application development in enterprise settings.
• Proven record of building scalable automated data systems or AI-enabled applications for marketing or analytics teams.
• Familiarity with ML governance model monitoring and compliance frameworks (MRM Fair Lending etc.) is a plus.
• Excellent communication and stakeholder management skills able to translate technical work into business impact.
• Intellectual curiosity and aptitude to pick up new technical skills
• Ability to initiate and drive projects to completion with minimal guidance
• High EQ with ability to influence outcomes and communicate technical content to general audiences
• Ability to work in a dynamic cross-functional environment with strong attention to detail
• Strong relationship building and collaborative skills