Vice President of Marketing and Digital Services

Summary of Role:

Saco Valley Credit Union a 2025 Best Place to Work in ME is seeking an experienced and forward-thinking leader to join our team as Vice President of Marketing and Digital Services. This senior leadership role is instrumental in strengthening our competitive position driving member engagement and delivering a seamless member-centric digital experience. The Vice President of Marketing and Digital Services leads a small but impactful marketing team manages the Credit Unions digital banking platforms (online and mobile) and oversees strategic project planning and implementation of new products services and software presenting key updates and insights to senior leadership and the Board of Directors.

Work Location:

Saco and Waterboro ME; hybrid eligible with weekly on-site presence after onboarding.

Benefits:

Saco Valley Credit Union offers an excellent compensation package as well as the opportunity to thrive in a challenging fun and exciting environment. We offer health dental 401K paid holidays paid time off life insurance and other great benefits.

Essential Functions & Responsibilities:

• Develop and lead marketing and business development initiatives aligned with organizational goals.
• Lead one marketing staff member fostering a collaborative creative and performance-driven team environment.
• Analyze marketing performance and engagement metrics conduct market research and recommend product and service improvements.
• Oversee online and mobile banking platforms collaborating with vendors and identifying fintech opportunities to enhance digital capabilities.
• Lead cross-functional strategic initiatives including technology product and vendor implementations.
• Other job-related duties as assigned.

Education and Experience:

• Bachelors degree in Business Marketing Information Systems or related field required (Masters preferred).
• 7-10 years of progressive marketing experience required; financial institution experience strongly preferred.
• Experience with project management or digital banking platforms strongly preferred.
• PMP certification or formal project management training is a plus.

Knowledge and Skills:

• Strong leadership communication and team-building skills.
• Proven ability to lead marketing strategy cross-functional projects and deliver measurable results.
• Working knowledge of digital banking platforms fintech trends and member experience best practices.
• Strong analytical problem-solving and decision-making skills.

Physical and Work Environment Requirements:

This position primarily operates in an office environment and may require:

• Prolonged periods of working at a computer and remaining in a stationary position.
• Frequently moving about the office and between company locations.
• Travel to various locations typically within the State of Maine.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Equal Employment Opportunity

SVCU provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or any other characteristic protected by federal state or local laws.