General Trade Operations Associate
Job Summary
Position: General Trade Operations Associate
Department: Sales Customer Response Team
Reports To: General Trade Manager / Area Sales Manager
Job Purpose
The General Trade Associate is responsible for end-to-end order processing customer coordination and execution support across the general trade channel. The role ensures accurate order capture timely invoicing delivery coordination and issue resolution to drive sales continuity customer satisfaction and operational efficiency.
Key Responsibilities
1. Order Processing & System Accuracy
Process customer orders received via email WhatsApp Solutech or other approved channels.
Capture and validate orders in SAP ensuring correct quantities pricing and discounts.
Verify and confirm GT orders before approval to ensure data accuracy.
Reprint and release delivery notes and invoices where required.
2. Customer Engagement & Sales Support
Call customers to:
Address inquiries and resolve order-related issues
Support selling initiatives and upsell products
Communicate ongoing offers and promotions
Proactively follow up on pending or long-standing customer orders.
3. Sales Coordination & Order Fulfilment
Work closely with HODs and sales teams to:
Provide order status updates
Prioritize urgent or high-value orders
Coordinate with logistics to ensure timely dispatch and delivery.
Track orders to ensure completeness and minimize delays or short supplies.
4. Invoice Credit & Documentation Control
Verify and sign invoices (excluding specific accounts such as Suntory where applicable).
Review and validate all market return credit notes before approval.
Ensure proper documentation and audit compliance for all transactions.
5. Issue Resolution & Exception Handling
Identify and escalate dispatch challenges (e.g. stock unavailability short expiry delays).
Coordinate with relevant stakeholders to resolve order fulfillment gaps.
Support resolution of customer complaints related to deliveries and invoicing.
6. Logistics & Distribution Coordination
Liaise with logistics teams to:
Confirm tonnage planning and truck allocation
Resolve offloading challenges at customer premises
Ensure smooth last-mile delivery execution.
7. Administrative & Operational Support
Maintain accurate records of orders invoices and delivery notes.
Participate in urgent operational meetings and provide updates.
Support onboarding/induction of new employees within the function where required.
Requirements
Qualifications & Experience
Bachelors degree or Diploma in Business Sales or Supply Chain
24 years experience in general trade sales operations or order management
Experience working with SAP or similar ERP systems
FMCG experience is highly preferred
Required Skills:
sales operations
Required Education:
Qualifications & Experience Bachelors degree or Diploma in Business Sales or Supply Chain 24 years experience in general trade sales operations or order management Experience working with SAP or similar ERP systems FMCG experience is highly preferred