Head of eCommerce & Omni – East Asia Pacific (EAP)

Job Purpose

The Head of eCommerce & Omni EAP is a senior leadership role responsible for driving Levis end-to-end digital commerce and omnichannel strategy across East Asia Pacific. This role owns the regional eCommerce vision P&L performance and execution across DTC marketplaces and long-term omnichannel integration with physical retail.

Reporting to the Managing Director EAP the role partners closely with global Digital Commerce teams and EAP commercial brand merchandising supply chain and technology leaders and teams. The incumbent will translate global digital strategies into locally relevant scalable growth plansbalancing speed profitability brand equity and consumer experience across highly diverse EAP markets.

Responsibilities

1. Regional eCommerce & Omni P&L Ownership

• Own and drive the regional eCommerce and omnichannel P&L across EAP markets ensuring delivery of revenue margin EBIT and all financial objectives.
• Lead regional AOPs forecasts and business reviews with a strong focus on profitable growth and disciplined investment.
• Establish clear performance management across markets and channels including traffic conversion AOV UPT CLV CAC inventory productivity and service KPIs.

2. eCommerce & Omnichannel Strategy

• Define and lead the EAP eCommerce and omnichannel strategy aligned to Levis global DTC-first ambition.
• Translate global digital priorities into market-ready roadmaps recognizing different levels of maturity across owned franchise and partner-led markets.
• Set clear guardrails on channel roles marketplace strategy and omnichannel integration to maximize consumer reach while minimizing channel conflict.
• Ensure vision and strategy is well communicated and connects across the EAP cluster with strong cross functional alignment.

3. DTC Leadership

• Oversee the regional experience ensuring a consistent premium and locally relevant consumer journey across EAP.
• Partner with global product and platform teams to influence roadmap priorities capabilities and releases.
• Champion continuous improvement across UX/UI personalization content and conversion optimization.

4. Marketplace & Partner Ecosystem

• Lead the regional marketplace strategy including prioritization positioning and performance across key platforms.
• Ensure brand consistency pricing integrity and differentiated assortments across third-party platforms.
• Strengthen governance standards and execution across franchise and wholesale eCommerce partners.

5. Omnichannel Integration

• Drive seamless omnichannel experiences linking digital and physical retail (e.g. click & collect ship-from-store endless aisle returns integration).
• Partner with Retail Supply Chain and Technology teams to improve inventory visibility fulfillment speed and consumer convenience.
• Act as a key integrator across channels to ensure the consumer remains at the center of all decisions.

6. Consumer Marketing Loyalty & Demand Generation

• Partner with Brand and Marketing leaders to drive traffic acquisition engagement and loyalty across digital touchpoints.
• Leverage data insights and test-and-learn approaches to optimize media efficiency retention and lifetime value.
• Lead the regional loyalty and CRM agenda strengthening member acquisition engagement and retention through personalized experiences benefits and lifecycle communications.
• Champion a consumer-first mindset rooted in insights behavior and local cultural relevance.

7. Operations Technology & Execution Excellence

• Oversee regional eCommerce operations including merchandising principles inventory management order management logistics and returns.
• Ensure strong integration across CMS OMS CRM analytics and marketplace tools.
• Drive operational rigor scalability and resilience across markets with different operating models.

8. Leadership & Capability Building

• Lead a high-performing eCommerce & omni team fostering a culture of collaboration accountability and innovation.
• Act as a thought leader and coach for market teams raising digital capabilities and best-practice adoption across EAP.
• Influence senior stakeholders across EAP and global teams through clarity of vision data-driven insights and strong commercial acumen.

Requirements

• 10 years of experience in digital commerce DTC or omnichannel roles within apparel fashion or consumer brands.
• Proven experience leading complex multi-market eCommerce businesses with P&L ownership.
• Strong understanding of marketplaces and omnichannel retail models.
• Experience operating in regional or global matrix organizations.
• Deep commercial and financial acumen with a strong results orientation.
• Strong grasp of digital platforms performance marketing analytics and consumer technology.
• Ability to balance global consistency with local market relevance.
• Exceptional cross-functional leadership and stakeholder influence skills.
• Consumer-first brand-led and insight-driven.
• Strategic thinker with strong execution discipline.
• Collaborative inclusive leader who builds high-performing empowered teams.
• Comfortable navigating ambiguity and leading transformation across diverse markets.
• Values driven people leader

LOCATION

FULL TIME/PART TIME

Current LS&Co Employees apply via your Workday account.