Head of Digital Merchandise & Content

Were on the lookout for individuals who are passionate about fashion think outside the box and have an eye for innovation.

Unleash your potential with us and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

The Head of Digital Merchandise & Content leads the global digital commerce strategy experience experimentation and commercial direction across all markets and platforms (web and app). This role leads multidisciplinary teams and operates in close partnership with markets to deliver scalable growth and brand consistent execution.

Responsibilities:

• Own the end-to-end digital experience vision across website and app journeys
• Define and drive the global digital commerce vision roadmap governance and KPIs
• Own global experience principles experimentation frameworks and commercial direction
• Define global success metrics and KPIs providing clear performance intent for markets
• Establish global frameworks standards and governance to enable scalable execution across markets
• Lead commercial direction and planning principles and forecasting frameworks in partnership with markets
• Oversee commerce content digital merchandising and storytelling strategy aligned to commercial priorities
• Act as the central connector between HQ and markets ensuring clarity on roles and responsibilities
• Forecast and planning alignment with senior leadership
• Build and scale a high-performing experimentation and optimisation culture (CRO / Test & Learn)
• Preseason in-season and postseason commercial governance
• Cross-functional forums covering experience content activations/campaigns and channels
• Align merchandising content and experience priorities to the global activation calendar

Requirements:

• 10 years in digital commerce digital experience or ECommerce leadership roles
• Proven experience operating within a global HQmarket partnership model
• Strong track record in commerce strategy experience optimisation and experimentation
• Demonstrated experience leading multidisciplinary teams in complex multimarket environments
• Experience in Digital commerce strategy and operating models customer experience CRO and experimentation digital merchandising content and activation/campaign orchestration
• Performance analysis and KPI governance
• Fashion retail or consumer ECommerce background is advantageous
• Global or multimarket operating experience is advantageous
• Strategic outcome-driven and commercially minded
• Customer-centric and data-driven balances vision governance and enablement with execution discipline

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