Digital Marketing Officer

*** Prerequisite *** 

Eligible candidates must be current residents of Qatar and hold a valid Qatar ID. International applications will not be considered for this role. 

Full-time position reporting to the Head of Marketing

The Digital Marketing Officer is a performance-led digital marketer responsible for improving HEC Paris Dohas digital experience strengthening organic and paid channels and driving high-quality lead generation across Qatar and the GCC.

This role combines hands-on media buying website and landing page optimization SEO and AI-search visibility social listening and data-led reporting. The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys campaigns and channel plans while supporting CRM integration and automation in partnership with relevant internal and external specialists.

Qualifications :

Digital strategy performance marketing & media buying

• Develop and execute integrated digital marketing strategies aligned with business recruitment and brand objectives
• Plan launch manage and optimize paid campaigns across LinkedIn Google Meta display retargeting and other relevant platforms
• Manage media budgets audience targeting bidding pacing and channel mix to improve lead quality CPL conversion and reach
• Lead A/B testing across creatives audiences landing pages forms and messaging to improve performance
• Work with external agencies and partners to ensure strong execution accountability reporting and optimization
• Identify and test new growth channels formats and digital opportunities relevant to Qatar and the GCC
• Translate HEC Paris Dohas brand positioning into digital campaign briefs landing page messaging and audience journeys
• Support high-impact campaigns for recruitment B2B and B2G outreach events and alumni initiatives

Organic social strategy social listening & digital channel growth

• Develop and implement an organic social media strategy that complements paid campaigns and supports brand growth
• Manage and grow HEC Paris Dohas presence across priority platforms especially LinkedIn and Instagram while adapting to the audience and objective
• Build channel plans and content distribution recommendations in partnership with content PR events alumni and sales teams
• Monitor social listening sentiment share of voice competitor activity and industry trends to identify insights and opportunities
• Track platform performance and continuously optimize content themes timing formats and calls to action
• Recommend executive visibility thought leadership and community amplification opportunities across digital channels

Website strategy SEO & digital experience optimization

• Own day-to-day website and landing page optimization including structure content updates conversion paths forms and user journeys
• Manage the CMS and coordinate technical updates integrations and enhancements with internal teams and the main campus
• Improve website performance mobile experience UX and CRO to increase inquiry and lead generation
• Apply technical SEO on-page SEO content structuring and internal linking best practices while exploring GEO
• Strengthen search visibility across traditional search and AI-driven discovery through authoritative well-structured digital content and pages
• Monitor website performance using tools such as GA4 Search Console and behavior or heatmapping tools and turn insights into actions

Analytics attribution marketing intelligence and CRM (Salesforce)

• Support marketing use of Salesforce or similar CRM platforms for lead capture tracking segmentation campaign attribution and reporting
• Maintain UTM discipline campaign tagging dashboard hygiene and reporting consistency across digital channels
• Build weekly and monthly performance reports covering paid organic website and funnel performance with clear insights and actions
• Track lead quality source performance conversion and campaign ROI and make optimization recommendations
• Support automation lead nurturing and audience segmentation in partnership with Salesforce and marketing automation specialists
• Contribute to budgeting forecasting KPI tracking and marketing performance reviews

Collaboration & stakeholder management

• Work closely with internal teams including sales community engagement events admissions delivery and communications to align digital activity with business priorities
• Act as a key digital advisor within the organization bringing data insight and optimization recommendations into decision-making
• Brief designers writers agencies and vendors to ensure digital assets are on brand fit for channel and performance-led

Qualifications

Education and experience

• Bachelors degree in Marketing Communications Business Digital Marketing Data Analytics Computer Science or a related field. A masters degree is an advantage
• Minimum 8 years of experience in digital marketing with a strong focus on performance marketing media buying and lead generation
• Strong hands-on experience managing paid campaigns across LinkedIn Google Meta and other relevant platforms
• Proven experience improving website performance landing pages CRO and digital user journeys
• Strong experience with SEO SEM analytics campaign reporting and digital optimization
• Experience with CRM platforms such as Salesforce and with campaign attribution lead tracking segmentation and dashboards
• Experience managing external agencies and holding partners accountable against clear KPIs
• Experience in higher education executive education premium services or other high-consideration sectors is an advantage
• Prior experience in Qatar and/or the GCC region is an advantage

Skills and competencies

• Strong analytical mindset with the ability to translate data into clear recommendations and stories
• Advanced knowledge of GA4 campaign reporting dashboarding tools such as Looker Studio and performance tracking
• Strong expertise in SEO GEO SEM CRO paid media optimization audience targeting and retargeting
• Good understanding of website technologies CMS environments HTML CSS and basic JavaScript
• Strong understanding of social listening competitor tracking audience insight generation and organic and paid channel integration
• Familiarity with AI-enabled marketing tools AI-search visibility and content discoverability best practices
• Ability to translate brand positioning into digital campaigns landing pages and conversion journeys
• Excellent written and verbal communication skills in English. Arabic is a plus
• High attention to detail strong ownership and strong stakeholder management skills
• Graphic design capability or experience briefing designers effectively is a strong plus

Ways of working

• Highly organized with strong project management and multitasking abilities
• Data-driven structured and methodical approach to problem-solving
• Proactive and results-oriented mindset with a focus on continuous improvement
• Ability to work collaboratively across teams and with external partners
• Adaptable and comfortable working in a fast-paced dynamic environment
• Demonstrates ownership accountability and initiative
• Willingness to work flexible hours including evenings and weekends when required

Additional Information :

Prerequisite

Eligible candidates must be current residents of Qatar and hold a valid Qatar ID. International applications will not be considered for this role. 

Disclaimer 

This job description is only a summary of the typical functions of the job not an exhaustive or comprehensive list of all possible job responsibilities tasks and duties. The responsibilities tasks and duties of the jobholder might differ from those outlined in this job description and other duties as assigned may be part of the job.

Employment Eligibility

If selected for a job at HEC Paris in Qatar you will have to provide:

1. An original or a true copy of your Police Clearance Certificate (PCC) of your country of nationality attested by the Qatar Ministry of Foreign Affairs*; and
2. A true copy of your highest Educational Certificate attested by the Qatar Ministry of Foreign Affairs**.

*Candidates born in Qatar are exempt from providing an attested PCC. **Candidates who graduated from a university in Qatar are exempt from getting their Educational Certificate attested.

Getting your personal documents attested is a lengthy process. We encourage you to get your documents attested early in the recruitment process to reduce administrative delays upon hire. 

Remote Work :

No

Employment Type :

Full-time