Job Posting Employer Branding Specialist (Temporary)

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Learn more:

Please apply until April 10 2026

Location:Taguig City Philippines

Professional Area: Local People and Culture Employee Experience

Contract Type: Temporary

Professional Level:Experienced

Reporting to: Employee Experience Manager

Employer Branding Specialist (Temporary)

This role helps strengthen the Employer Brand of JTI GBS Manila by supporting talent attraction initiatives shaping and localizing our Employee Value Proposition (EVP) and creating accessible high-quality creative assets for both internal and external audiences. It contributes to building positive awareness and a competitive employer reputation while helping attract a diverse pool of qualified candidates and encouraging meaningful referrals from employees.

In addition the role leads the design and rollout of the GBS Manila Management Trainee (Graduate) Programcovering the program structure faculty partners rotation design school and community partnerships inclusive selection criteria and recruitment process.

As the Employer Branding Specialist in the area of Employee Experience you will be doing the following:

1.) Employer Branding Strategy and Execution: You will b e responsible for designing and delivering a holistic throughtheline and candidatecentric Employer Brand strategy by localizing global direction into meaningful initiatives for GBS Manila ensuring alignment with the JTI EVP and embedding the employer brand across the full talent journey. Your role involves producing accessible and engaging creative assets for social media job posts campus materials and internal content; supporting the planning and execution of EB activation campaigns tailored to GBS Manila talents; and tracking key indicators such as reach engagement applications and qualityofhire measures. Your role also focuses on building positive and inclusive employer brand awarenessmeasured through attractiveness candidate quality and volume and employee referralswhile collaborating closely with the Content & Engagement Manager CA&C Diversity & Inclusion and the Talent Attraction team to ensure aligned consistent and inclusive messaging across all channels.

2.) Content Production and Activation: You will identify the right mix of channels to meet Employer Branding KPIs with a strong focus on maximizing social networks to meaningfully showcase life and career opportunities at GBS Manila. It includes producing engaging and inclusive content managing daytoday EB requestsfrom visuals and videos to event materialsand coordinating closely with internal teams and external creative partners to ensure smooth execution. You will also be responsible in upholdingglobal brand equity positioning and guidelines while thoughtfully adapting them to the local culture and environment ensuring that all communications resonate authentically with diverse audiences.

3.) Graduate Program Design and Launch: You will also be responsible for designing the GBS Manila Management Trainee Program by developing an inclusive and wellstructured curriculum mapping meaningful rotations and placements and selecting faculty and mentors who can support diverse learning needs. It includes establishing success measures and strong program governance building partnerships with universities and relevant organizations across the Philippines and creating fair and transparent screening frameworks and selection criteria for aspiring applicants. You will workclosely with the Talent Attraction team on recruitment activities sourcing strategies and participation in events to ensure a smooth and engaging endtoend experience for all candidates.

4.) Talent Attraction Partnerships: You will also manage relationships with schools and partner organizations ensuring strong and inclusive engagement across various academic and community groups. You will represent GBS Manila in career fairs campus events and student activities coordinating participation to create a welcoming and informative experience for all addition you will supportthe development of presentations kits and digital materials that help bring GBS Manilas story to life and strengthen our presence during external activations.

5.) Internal Engagement and Employee Ambassador Support: Your will work closely with P&C Business Partners Employee Experience Learning & Development and Communications teams to engage and empower internal ambassadors who can authentically represent GBS Manila. You will support storytelling initiatives that highlight diverse employee experiences and showcase the culture of the organization while also encouraging employees to create and share content that aligns with Employer Branding guidelines in a respectful and inclusive way.

6.) Project and Administrative Support: Your role will also be responsible for managing the budget for all Employer Branding and Graduate Program activities ensuring an optimal and responsible allocation of investments full compliance with Finance policies and accurate planning within established deadlines. This involves quantifying and monitoring KPIs continuously refining activation strategies and maintaining uptodate trackers timelines and documentation for all deliverables. Your role is also to safeguard the adherence to procurement processes creative usage rights and data privacy requirements while providing support for ad hoc People & Culture projects whenever needed.

Who are we looking for

• Bachelors degree in Marketing Communications HR Psychology or related fields.
• Minimum 24 years of experience in Employer Branding Talent Attraction Campus Recruitment Marketing/Communications or related roles in the Philippines
• Experience producing creative content (static video social media campaigns)
• Experience working with agencies freelancers or creative teams
• Experience supporting or designing early-career or graduate programs is a strong advantage
• Strong written and verbal English; Filipino proficiency preferred for school partnerships and content relevance
• Employer branding and digital marketing fundamentals
• Content production (social media creative assets storytelling)
• Project management and stakeholder coordination
• Knowledge of Philippine campus landscape and student/Gen Z insights
• Familiarity with HR processes and recruitment practices is an advantage
• Basic understanding of design tools (Canva Adobe Suite) preferred
• Data tracking and reporting (campaign performance engagement metrics)

Join a Global Top Employer Where People Come First!

At JTI we believe that when youre free to be yourself incredible things happen.

Our culture is built on trust authenticity and empowerment creating an environment where people feel supported inspired and genuinely happy to do their best work. Recognized as a Global Top Employer for 12 consecutive years we are deeply committed to fostering a peoplecentric workplace that values wellbeing flexibility collaboration and diversity. Here your voice matters your individuality is celebrated and youre given the freedom and tools to grow your career in a way thats true to youwhile making a meaningful impact and shaping a future you can be proud of.

Are you ready to join us Build your success story at JTI. Apply now!

Next Steps:

After applying if selected please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI we strive to create a diverse and inclusive work environment. As an equal-opportunity employer we welcome applicants from all backgrounds. If you need any specific support alternative formats or have other access requirements please let us know.