Brand Environment Manager

Purpose:

• Interpret global/Cluster BE Guidelines and seasonal concepts for local execution and adapt accordingly.
• Lead the planning development and execution of local market on Brand Environment directives and strategy.
• Ensure brand environment initiatives and directives are consistent with key strategic choices in AFP & SBP and provide comfort and at the same time provide a positive shopping experience for consumers.
• Coordinate the development of VM Development Plans (Capacity Planning and Planogram) for new and renewal stores: Retail Shop in Shop Outlet and Traditional Wholesaler.
• Coordinate and manage digital content and activation of products in-store.
• Covers both brands Levis & other brands within the LS&Co where applicable.

Responsibilities:

• Liaise with local market Brand Environment Specialist SP&C Manager/Specialist Cluster BX teams and Sub Cluster/Market Marketing Leads Merchandising and Planning teams on all BE Initiatives.
• Adapt global/Cluster direction on seasonal guides plan provide direction and execute in retail environments to guarantee brand strategy understanding & overseeing wholesale environment as well. Capable to translate BE principles into all retail environment: Retail SIS Outlet and Traditional Wholesaler.
• Provides clear direction on campaign BE plan for O&O franchisee/partners optimal execution. Take through plan with key counterparts at O&O and franchisee/partner level.
• Insights to action. Leverage shopper research a finding to fine-tune in market execution.
• Provide training to District Managers Store Managers and Store Visual Merchandisers to guarantee a clear direction and execution consistency as per Brand Standards.
• Follow up on VM executions on floor monthly and provide feedback to DMs Store Managers and Store Visual Merchandisers.
• Review floor plans together with SP&C teams for refits new openings in all channels and work on approvals with SP&C teams on a timely manner.
• Define the flow & layout and fixture configuration within the Global/Cluster approval. Review needs from retail operations merchandising capacity & assortment planogram planning to guarantee the best strategy by channel.
• Manage and coordinate in-store digital content.
• Drive collaboration with Retail Wholesale SP&C Marketing Planning and Merchandising team to ensure alignment with business needs.
• Understand changes to BVPs DDGs product architecture and focus that would impact VM of the brand.
• Provide direction in terms of vendors pricing quality and strategy to VMs on window and in-store components for both Retail Outlet and Wholesale according to tiering and segmentation.
• Timely reports of BE activity and competitive activities to BX Cluster team local Commercial and Marketing teams.

Requirements:

• Tertiary education specializing in Visual Arts Design or equivalent.
• 5 years similar work experience in Visual Merchandising Advertising and other creative work with strong VM Skill sets.
• Experience with fashion or retail industry preferred but not required.
• Working knowledge of the retail environment; and retail presence/store planning concepts.
• Previous experience working on brands/brand management is ideal.
• Adapt in the use of graphic/design software.

LOCATION

FULL TIME/PART TIME

Current LS&Co Employees apply via your Workday account.