Senior Marketing Associate FTC

Essential duties & responsibilities:

Competitive Insights

• Knows the market positioning and strengths/weaknesses of key competitors.

• Locates key recipients of marketing intelligence and information

Customer Insights

• Describes the offerings of a product line and their primary features.

Customer Centric Development

• Identifiescritical customer needs and preferences.

• Advocates on the customers behalf.

• Seeks help to support dissatisfied customers beyondownspan of control.

Developing the Strategy and Marketing Plan

• Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template

• Collaborates in developing key strategy documents: strategic plan annual marketing plan product launch plans etc.

• Provides metrics and updates back to the larger group on applicable individual segments of the process.

Budgets

• Responsible for achieving a budget target.

• Explains the various purposes and uses of budgets.

• Lists essential elements of a budget.

Value Prop Segmentation

• Lends support and analytical help in segmentation work.

• Works proactively with market research to collect customer insights for segmentationtargetingand positioning

Value Prop Targeting & Positioning

• Identifiesmajor initiatives key issues and benefits of product positioning.

• Identifiesfactors that influence marketing strategy and positioning.

• Identifiesuseful reasons to believe from the value proposition

• Collaborates in the development of the targetaudiencedescription.

Brand Stewardship

• Identifieswhether a product or brand name is a true product or portfolio (a brand that reflects thecustomerperspective).

• Able to assess alignment of specific company projects or initiatives to thecorecompetence.

Evidence Generation

• Identifieskey elements of the Value Proposition that require evidence.

• Applies clinically proven claims to existing marketing programs.

Marketing Objective

• Can generate alternative category definitions for the product or portfolio.

• Identifieswhether a business goal meets SMARTI criteria.

• Prioritizes marketing initiatives appropriately given product or portfoliogoalandmetric.

Source Volume and Strategic Objective

• Defines each of the four customer groups of the product or portfolio: non-users exclusive users competitiveusersand multi-brand users.

• Identifieseach of the Big Picture strategic quadrants.

• Develops an operational customer definition for the product or portfolio including attitudes and behaviors.

Sales Distribution Channel

• Identifiesbasic sales channels used by the organization.

• Cites examples of sales channels for specific productsservicesor customers.

• Applies market data uses planning tools and seeks expert opinions when analyzing channel strategies.

Sales Enablement

• Is the Subject Matter Expert for applicable products/product lines and able to field technicalquestions.note: some products are more technical than others and will take longer to get to SME status

• Familiar with the field sales structure and the role of sales in the overall marketing mix.

• Gathers information for documents such as presentationsproposalsor product guides.

• Demonstrates product features or applications to salesteamor prospective clients.

Sales Training

• Incorporate new products intoongoingsales/medical educationcurriculum

• Supports the on-label use and promotion of all products.

Forecasting/IBP

• Describes the concepts and importance of sales forecasting.

• Able to translate a product forecast into a product demand plan.

• Follows an organizations sales forecasting standards.

• Assistsin estimating sales trends in the market.

Supply Chain

• Identifiesgoals andobjectivesof effective supply chain management.

Pricing

• Identifiesfactors that influence marketing strategy and positioning.

• Can conduct financial analysis for pricing (contribution breakeven profit pool calculations)

Communication Strategy

• Understands thevarious typesofcommunications objectives.

• Identifiesinternal or external publications and sources of information that are relevant to the organization.

• Identifiesthevarious typesand formats of communication that are commonly used outside of the organization.

Marketing Channel

• Understands the difference between direct and indirect channels. Summarizes key features of common marketing channels.

• Understands the different channel strategies and associated business implications.

Effectiveness Measurement

• Familiar with marketing metrics for the product or portfolio and the department.

• Usesappropriate KPIsto track results.

• Provides examples of business measurements used inownarea.

• Identifiesmethods used to capture and communicate measurements.

Customer Satisfaction

• Understands and educates sales on customer complaintprocess.

• Tracksexisting KPIs and report back to the organization.

• Shares basic customer satisfaction input trends with the salesforce.

Business Analytics

• Describes key aspects and benefits of business analytics.

• Explains measurements of business performance and how toidentifytrends.

Other

• Works on complex problems applying experience and learnings.

• Demonstrates ownership and prioritizes work with minimal supervision.

• Learnshow financial models are constructed.

• Builds a strong network of stakeholders who can beleveragedfor feedback

Education & special trainings:

• Bachelors degree

• MBA preferred

Qualifications & experience:

• 2 years of work experience

• 2 years medical device or marketing experience preferred

• Excellent presentation and interpersonal communications skills

• Strong analytical and problem-solving skills

• Ability to manage multiple projects while delivering on established timelines

• Ability to be persuasive in the absence of organizational authority

• Must be able to understand and work within complex interdivisional procedures and policies

• Demonstratedproficiencyin Microsoft Office (Excel Word & PowerPoint)