Director Digital Marketing

We dont think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. Were building a digital services aggregator platform with a strong telco foundation and a profitable growth strategy that empowers users to drive their own experiencesubscribe once source from many and only pay for what you actually use.

Since being founded in 2021 weve acquired Virgin Mobile MEA Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile Colombia KSA Kuwait Mexico Oman Pakistan and UAE.

To disrupt for good takes a rebellious spirit a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity and together we disrupt the way we and others thinking about our lives for good.

Do you want to exchange ideas learn from each other and leave your mark on our journey This is the place for you.

Role Purpose

Why this role matters:
As a Digital Acquisition Director you will lead the digital growth engine for Virgin Mobile Mexico driving customer acquisition and revenue through high-impact performance marketing strategies. This role is critical in scaling the business efficiently ensuring every investment delivers measurable growth while strengthening our position in a highly competitive market.

Whatsuccesslookslike:

• Strong and consistent subscriber growth across digital channels

• Optimized CAC with clear improvements in ROI and marketing efficiency

• High-performing digital funnels with improved conversion rates (web and app)

• Data-driven decision-making embedded across all marketing initiatives

• Seamless collaboration across local and global stakeholders

• A high-performing agile digital marketing team delivering measurable impact

Why this is for you:
This is an opportunity to own and shape the digital acquisition strategy for a fast-growing digital-first brand. If you thrive in performance-driven environments enjoy combining data with creativity and want to make a tangible impact on business growth. Thisrole offers both autonomy and visibility at a leadership level.

Key Responsibilities

In this role you willbe responsible for:

Performance Marketing

• Own digital acquisition strategy across paid media (Meta Google TikTok programmatic)

• Drive subscriber growth CAC optimization and ROI improvements

• Manage performance budgets with strong discipline on attribution and incrementality

E-commerce & Conversion Optimization

• Optimizedigital sales funnels (web/app) to improve conversion rates

• Partner with product and UX teams to enhance user journeys

• Lead A/B testing roadmap across landing pages checkout and onboarding

Data & Analytics

• Own marketing dashboards and reporting (CAC LTV ROAS funnel metrics)

• Leverage tools like Google AnalyticsAppsFlyer/Adjust CRM platforms

• Translate data into actionable insights for growth

Brand & Content Alignment

• Ensure performance marketing aligns with brand positioning

• Collaborate with creative teams to deliver high-performingadcreatives

• Maintain consistency across digital touchpoints

Cross-functional Leadership

• Work closely with product commercial and technology teams

• Manage external agencies and partners

• Mentor and build a high-performing digital marketing team

Qualifications & Attributes

Wereseeking someone who embodies the following:

Education:
bachelors degree in marketing Business Economics or a related field (Mastersdegree is a plus)

Experience:

• 812 years of experience in digital marketing with strong focus on performance marketing

• Proventrack recordof scaling digital acquisition and driving revenue growth

• Experience in telecom MVNO e-commerce or digital-first businesses

• Experience working in fast-paced high-growth environments

TechnicalSkills:

• Strongexpertisein paid media platforms (Meta Google TikTok programmatic)

• Hands-on experience with analytics and attribution tools (Google AnalyticsAppsFlyer Adjust CRM platforms)

• Deep understanding of CAC LTV ROAS and funnel optimization

• Familiarity with mobile app growth and attribution frameworks

UniqueAttributes:

• Highly analytical with a strong data-driven mindset

• Strategic thinker with a hands-on execution-focused approach

• Strong stakeholder management and communication skills

• Ability tooperateboth at a strategic and tactical level

• Fluency in both Spanish and English (mandatory)

Additional Resources

Learn more about Beyond ONE by exploring the following:

• BeyondONEValues

• BeyondONE LinkedIn Page

• How Values Build Belongingby our Group Chief People Officer

Our Hiring Process

Hereswhat you can expect during the interview process:

1. Recruiter Chat:A conversation to understand your background ambitions and expectations.
2. Hiring Manager Interview:A deep dive into the role your experience and how you could add value to our team.
3. Feedback Loop:Depending on the roleyoullmeet with key stakeholders across the organization to get a 360 view of the role.
4. Leadership Interview:For senior roles expect a conversation with our leadership or CEO toalignonvision and cultural fit.

Our Commitment to Feedback

At Beyond ONE we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage butarentselected we will provide feedback to help you understand what our team appreciated in your application and where weidentifiedgaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships even with candidates we may not hire.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week in our UAE & Pakistan offices.
• Healthcare and other local benefits offered in market.

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