Executive Director, Marketing – Portfolio Services and EMEA

Executive DirectorPortfolio Services&EMEA

Job description:

ThisHead of Marketing willserve in two distinct complementary leadership capacities:

Global Head of Marketing Portfolio Services theenterpriselevelowner of Portfolio Services marketing worldwide. You will set the multiyear vision and strategyestablishglobalpositioningand value propositions and govern how integrated marketing demand generation content digital experiences PR/earned media and sales enablement come together to drive growth across all regions. Operating at thecentreof a complex matrixyou willtranslate corporateobjectivesinto scalable marketing platforms standards and playbooks adopted by regional teams in the Americas EMEA and APAC. You will steward global investment choices performance measurement and the operating model that ensures consistency quality and speed from strategy through execution.

Regional Head of Marketing EMEA the senior-most marketingleader for the EMEA region. Youown the marketing strategy forEMEAs diverse marketsandbuyerbehavioursdeliveringprograms that create demandin partnership with local markets acceleratespipeline and strengthen JLLs authority with enterprise decisionmakers. You will partner closely with EMEA Sales and business leadership orchestrate countrylevel activation and integrate global campaigns with local go-to-market motionsensuring both impact and brand coherence.

This dual remit demands portfolio marketing depth crossregional leadership and commercial acumen. The successful leader canoperateat altitudeshaping global platformswhile also rolling up their sleeves to mobilize regional teams and convert strategy into measurable business outcomes across EMEAs varied markets.

What this role involves:

Strategic Leadership & Vision (Global EMEA)

• Set the multiyear global marketing strategy for Portfolio Servicesas well as the overall regional strategy for EMEAand translatingit into actionable plans ensuring alignment with JLLs enterprise vision commercial priorities and market growthobjectives.

• Serve as the senior advisor on brand demand generation client engagement and market positioning forGlobal Portfolio Services and EMEAregionalleadership teams.

• Convert global and regional business goals into clear marketingobjectives KPIs investment frameworks and measurement plans that support sustainable growth worldwide and across EMEA marketswith ownership and accountability of marketing revenue targets.

Messaging Positioning & Market Presence

• Define and evolve global positioning segmentation frameworks and buyerled value propositions; ensure consistency while adapting messages to EMEA cultural linguistic andsectorspecificnuances.

• Govern all messaging across global campaignsandprograms sales enablement thought leadership and product/service positioning to ensure coherence and competitive differentiation.

• Lead development of web digital and social experiences that elevate JLLs presence globally and resonate with EMEA audiences.

Integrated Marketing & Demand Generation

• Design and oversee multitouch multichannel programsincluding digital content ABM events PR and paid mediathat drive revenue impact across the full client lifecycle.

• Build scalable demand engines that improve pipeline quality accelerate conversion strengthen cross-sell motions and support product and servicelaunchesworldwide and within EMEA.

• Integrate global go-to-market motions ensuring local adoption and market relevance.

Market Development Thought Leadership & Digital Experience

• Lead the global Portfolio Servicesthoughtleadershipagenda and partner with EMEA Research teams to produce regionally relevant insights that strengthen JLLs authority among enterprise decision-makers.

• Oversee global and regional digital experiences (web social email content hubs) ensuring brand integrity user-centric design and strong local resonance.

Sales Partnership & Commercial Alignment

• Partner closely with global and EMEA Sales and business leaders to embed marketing into the selling process using shared dashboards analytics and structured lead management to support pipeline acceleration.

• Use market insights analytics and performance data to uncover growth opportunities inform commercial strategy and guide quarterly business reviews.

Operating Model Governance & Performance

• Oversee global and regional budget planning vendor strategy organizational design L&D and marketing technology adoption.

• Establish integrated reporting frameworks that provide leadership visibility into performance ROI market insights and strategic progress.

Cross-Functional Leadership

• Collaborate with leaders across Sales Product/Service Lines Operations Finance IT Research HR and Communications to align marketing strategy to business needs and support enterprise-wide initiatives.

• Communicate complex strategic considerations with clarity;anticipatecross-regionalsensitivities and proactively manage alignment among key stakeholders.

• Influence global and regional marketing priorities through involvement in leadership councils steering groups and strategic forums.

Team Leadership

• Lead a global andmulticounty EMEAmarketingteam ofmanagers and senior managers; build leadership bench strength and long-term succession pipelines.

• Foster ahigh-performanceculture grounded in innovation accountability collaboration and continuous improvement.

• Ensure consistent global execution while empowering EMEA markets with localized strategies playbooks tools and data-driven guidance.

Basic Qualifications:

• BS/BA in Marketing Business Communications or related field; MBA preferred.

• 15 years of B2B marketing experience with extensivePortfolio Services and EMEAmarketing leadership(preferred)

• Management experience includingleadership of managersand oversight of global and/or multi-region teams.

• Demonstrated success designing and delivering large-scale multi-channel marketing strategies that drive tangible pipeline and revenue outcomes.

• Proven ability to partner with Sales and executive leadership to translate business needs into scalable marketing programs.

• Deep analytical and financial acumen withexpertisein forecasting measurement anddata drivendecision-making.

• Strong stakeholder leadership skills with experience navigating complex matrixed environments.

• Expertisemanaging sizeable budgets marketing technology ecosystems and external partners.

• Exceptional executive presence strategic communication skills and influencing ability across all levels of the organization.

• Demonstrated capacity to innovate while building scalable disciplined operating structures.