Digital Campaign & Demand Generation Manager (B2B)

Location: Newman Street London

We operate a flexible hybrid working environment requirement to travel to either our Winchester or London office up to twice a week.

• Up to 55000
• 10% bonus
• Work Life Smarter our commitment to a flexible and hybrid working culture
• Generous pension scheme starting at 6% rising to 10%
• A unique wellbeing programme that looks after the whole you
• Access to multiple learning platforms to support your individual development
• Active and diverse networks that build community support wellbeing and advocate for change
• A comprehensive set of benefits including discounts on big brands gymflex memberships and paid volunteering leave - see our full list of benefits here.

Role overview

The Demand Generation Manager (B2B) is responsible for planning executing and optimising digital and integrated marketing campaigns that drive audience awareness engagement and revenue growth. Working closely with internal stakeholders and external agencies the role develops compelling gotomarket strategies supports product launches and uses datadriven insight to improve campaign performance strengthen brand presence and contribute directly to customer acquisition retention and growth.

Accountabilities

Supports creation of content that positions Arqiva as an authority in the markets it serves
Implements campaign plans to increase audience awareness and engagement
Tracks the effectiveness of marketing activity adapting campaign plans as required to achieve KPIs and objectives
Supports marketing activities projects and tasks as required including participation in external events where Arqiva has a presence or internal events e.g. to build knowledge stars/colleague development
Works with teams across Arqiva to increase the reach of social media activity evangelising our social media strategy and encouraging and supporting team members to engage with social media content
Works closely with Arqivas marketing agency as required including on the development of campaign themes campaign strategy and marketing assets
Promotes the role that marketing plays in the acquisition retention and growth of customers and therefore its contribution to the growth of Arqiva
Implements brand strategy ensuring consistency across marketing channels
Ensures consistency in brand positioning messaging and identity guidelines
Develops marketing plans working with key stakeholders
Creates compelling go-to-market strategies supported by relevant teams including data and analytics
Supports product launches and product related promotional activities

Skills

Competency in project management principles and practices to coordinate marketing projects track progressand ensure timely delivery of marketing materials and initiatives
Strong time management and able to manage multiple projects simultaneously
Understanding of the technology sector and Arqivas target markets and customer segments
Strong analytical skills and understanding of measurement of marketing initiatives and ROI
Excellent communication and collaboration skills to work effectively with internal and external stakeholders

Knowledge & Experience

Experience planning and delivering marketing campaigns targeted at B2B audiences
Experience working on objective-led digital marketing campaigns
Extensive knowledge of best practice and trends in social media marketing
Experience working on content creation would also be useful
Knowledge of account based marketing principles and campaigns preferred

Please note that the successful candidate will be required to successfully undergo UK Security Clearance and must have been resident within the UK for at least five years.

Why Arqiva:

We enable a switched-on world to flow. As the UKs leader in TV and radio broadcast and the countrys top smart utilities platform we are shaping the future of connectivity.

Our infrastructure delivers media and data exactly where theyre needed - whether thats bringing TV and radio to your home or sending smart meter data to your utility provider. Our technology works quietly behind the scenes connecting millions every day.

But its not just what we do its how we do it. At Arqiva youll find real connection: supportive teams active colleague networks and plenty of ways to get involved and feel part of our community. Well give you the space and support to grow - whether thats developing your skills trying something new or taking on fresh challenges. And because there is more to life than work our rewards and benefits are designed to support your wellbeing your lifestyle and what matters most to you.

Our commitment to Diversity & Inclusion

At Arqiva were committed to building a workplace where everyone feels valued heard and empowered to succeed. We welcome applications from all backgrounds and experiences and we work hard to remove barriers so every colleague can thrive. If you need any adjustments at any stage of the recruitment process please reach out to

If this sounds like the right next step for you wed love to hear from you!

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