Influencer and Partnerships Executive
Job Summary
At the heart of everything we do is our vision to change lives every day and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe including Czech Republic Austria Greece Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes.
Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for
Allwyns inhouse agency: Studio 59
Studio 59 is Allwyns new inhouse agency. A fast integrated hub built to elevate how we tell The National Lotterys story. Bringing creative productionplanningand media together across a single integrated teamwereengineered for paceefficiencyand standout quality.
Our mission is simple: create bold socialfirst audienceled work that strengthens player engagement and gives The National Lottery a single authentic brand voice. With abestofbothmodel that blends strengthened internal talent withtoptierexternal partners we deliver dynamic personalised content at scale.
A bit about the role
Werelooking for a motivated and detail-oriented Influencer and Media Partnerships Executive to enjoy our growing team. This is a fantastic opportunity for someone early in their career who is passionate about storytelling social media and building strong relationships.
In this roleyoullsupport the Influencer Manager and Media Partnerships Manager in delivering engaging campaigns that bring The National Lotterys brandgamesandgood causesto talent coordinate content manage campaignlogisticsand ensure that the collaboration runs smoothly.
Youllwork closely with the Owned and Paid Social Managers our Internal Creative Hub ConsumerCommsand our agency partners.
Whatyoullbe doing
- Support the planning delivery and reporting of influencer and media campaigns.
- Research andidentifysuitable influencers creators and media partners who align with The National Lotterys values and campaign goals.
- Manage campaign trackers contracts and content approval processes.
- Liaise with influencers agencies and media partners to ensure deliverables are met on time and on brand.
- Help prepare campaign performance reports and insights.
- Assistwith social media scheduling content management and general campaign coordination.
- Keep up to date with trends in influencer marketing media and entertainment.
- Provide administrative and organisational support to the wider marketing and partnerships team.
What experiencewerelooking for
- Enthusiastic proactive and eager to learn about influencer marketing and media partnerships.
- Exceptionally organised with great attention to detail.
- Strong communicationand interpersonal skills.
- Confident using social media platforms (Instagram TikTok YouTube X etc.) and digital tools.
- A team player who can juggle multiple tasks and adapt in a fast-paced environment.
- Previousexperience (e.g. internship placement year or entry-level role) in marketing communications or PR is a plus but not essential.
- Experience working in MicrosoftPowerPointExcelor similar programmes.
- Passion for storytelling and understanding of how media/influencer content can amplify community impact.
- Strong ethics / integrity particularly around transparency / compliance.
- A team player who collaborates well across departments.
About us
At Allwyn we are dedicated to changing lives and growing the National Lottery responsibly championing its positive impact on people places and the planet.
- Innovation - We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
- Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10-year license.
- Sustainability Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. Weve already transitioned to renewable energy providers made our London and Watford offices zero gas and ensured our fleet consists of low-emission addition were working with our value chain partners to develop a net zero target date.
- Empowering every voice We believe in creating a culture where everyone feels they belong can be themselves has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive whether people play a game in a store or online because when everyone can play everyone wins..
An inclusive reward offering with wellbeing at the centre
At Allwyn inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging we create a workplace where everyone feels valued rewarded and empowered to succeed. Our people are more than colleagues - theyre winners driving positive change and making a real difference in communities.
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits EV Scheme Money Coach Will Writing Mortgage Advice Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity Paternity Adoption)
- Wellness Allowance 500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team at and well be happy to help.
About Company
We are Allwyn UK, part of a leading global lottery operator, Allwyn. We have been officially awarded the Fourth Licence to operate the National Lottery for a decade starting February 2024. We’ve developed ground-breaking technologies, built player protection frameworks, and have a pro ... View more