Consumer Insight Manager Sport

As Consumer Insight Manager for Sport youll play a pivotal role in understanding gambling our brands and propositions and the behaviours of sports bettors in the context of the wider consumer ecosystem across UK&I. Youll be part of a growing high-performing CMI team - comprising Consumer Brand and Market functions - that values curiosity collaboration and commercial impact. 

Youll lead a diverse range of research and insight projects working closely with and influencing senior stakeholders at Entain within commercial marketing and product teams across both digital and retail. You will synthesise actionable insight from multiple sources and make consumer-centric recommendations that give us competitive advantage.  

Youll set high performance standards for yourself and your peers ensuring we are always improving how we work and what we deliver. 

This is a fantastic opportunity to make a mark in a new highly regarded CMI team. You have the opportunity to play a leading role in the development of a winning Sportsbook strategy through exceptional consumer understanding. 

Key Responsibilities: 

• Turn insight into impact: Champion a consumer-centric mindset that fuels game-changing decisions through unlocking the why behind how players engage. 

• Ask the right questions: Partner with commercial product and marketing teams to shape the questions that matter most - then use insight to answer them with clarity and purpose. 

• Lead research that matters: Run focused fast and meaningful research from qual depth to quant surveys - using the best agile tools or trusted agency partners to bring the voice of the consumer into the room. 

• Connect deeply with real sports bettors: Get under the skin of football racing and other key sports audiences - understanding their motivations frustrations and moments of passion. 

• Influence winning propositions: Work hand-in-hand with commercial and product teams to develop compelling propositions - grounded in real human insight not assumptions. 

• Champion consumer segmentation: Shape and apply our new and pioneering consumer segmentation rooted in psychology and behavioural science. 

• Lead with energy: Be a passionate advocate for insight - inspiring teams to listen learn and act with curiosity and conviction. 

Qualifications :

• Proven experience (5 years) in a client-side insight function or leading research agency; having led insight projects across a wide range of capabilities. 

• Strong understanding of consumer customer and market research. Experienced in a wide range of methodologies including segmentation attitudinal and behavioural research and the tools used to deliver them. 

• Experience leveraging self-service research tools AI-driven insight solutions and managing third-party research agencies. 

• While prior experience in the gambling industry is not essential a genuine interest in sport and sports betting is critical. You should be motivated to immerse yourself in the gambling ecosystem building a deep understanding of the behaviours motivations and needs of sports bettors. 

• Excellent storytelling data visualisation and presentation skills with the ability to create succinct uncluttered and impactful slides that drive action. 

• Demonstrable ability to influence senior stakeholders by conveying complex insights in a clear and actionable manner. 

• Compelling evidence of behaviours against the CMI (Consumer and Market Insight) team values: connected & engaged; simplicity & impact; curiosity & conviction. 

Additional Information :

At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning. Working for us in London you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days per week in the office
• Private medical insurance
• Pension Scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & Enhance days 2 paid days off to focus on your professional or personal development
• Share save Scheme
• Paid Subscription to LinkedIn learning

And outside of this youll have the chance to turn recognition from leaders and colleagues into amazing prizes join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.

Equal Opportunities.

If you need any reasonable adjustments at any stage of the recruitment process please contact us and well support you.

Were committed to creating a diverse equitable and inclusive workplace where everyone feels valued respected and able to be themselves.

Were an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race colour nationality ethnic or national origin religion or belief sex gender identity or expression sexual orientation age disability marital or civil partnership status pregnancy or maternity or any other status protected by law.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate ensuring ethical and compliant hiring practices globally.

Remote Work :

No

Employment Type :

Full-time