Experiential Marketing Lead (Fixed-Term Contract – 12months)

The Experiential Marketing Lead is responsible for the strategic direction governance and delivery of the global experiential assets programme including simulators showcars and all supporting experiential equipment. This is a role for someone who is passionate about experiential delivery committed to operational excellence brings creative energy to how assets are presented and activated and cares deeply about delivering an excellent and engaging guest experience whether for partners fans or internal teams alike.

This role is accountable for asset allocation partner activation delivery and the development of non-contractual revenue streams. Working closely with the Fan Zones and wider marketing teams to ensure seamless execution of experiential activity across all markets.

This is a newly centralised function and a key focus of this role is to establish best practice across the programme from governance frameworks and asset deployment toolkits to creative execution standards and streamlined logistics. The role holder will take a strategic view of the asset portfolio identifying opportunities to improve quality consistency and commercial value.

This is a fixed-term position covering maternity leave suited to someone who combines strategic thinking with operational rigour and thrives in a fast-paced high-demand environment.

Main Duties:

• Lead the planning management and strategic direction of the global experiential assets programme including simulators and show car programme.
• Lead experiential strategy commercial ideation and support for wider marketing activation planning.
• Lead objectives to generate revenue drive registered users and increase brand awareness across experiential activations.
• Lead on strategic relationships with partners third party suppliers and agencies.
• Direct line management of Experiential Marketing Manager and Experiential Asset Operations Manager including objective setting performance reviews and development plans supporting them in driving the performance of their direct reports and ensuring alignment with wider strategy.
• Oversee preparation maintenance logistics and operation of assets hardware and software including storage shipping repair/replacement and installation of all equipment as required.
• Work closely with the Experiential Asset Operations Manager to ensure efficient asset budgeting governance and allocation approvals driving efficiencies in storage logistics and supplier management to reduce costs and improve quality.
• Liaise with the partnerships team to advise on the delivery of contractual asset rights and maximise partner usage across the programme.
• Build non-contractual revenue streams including staff engagement sim programmes licensing opportunities and proactive activation pitches to partners partners.
• This is a newly centralised function bringing together experiential assets event delivery and operations under one team. The role holder will be instrumental in embedding new ways of working establishing governance frameworks and ensuring a smooth transition across the business.
• Work collaboratively across departments to ensure alignment on activations programming and resource planning.
• Support the phased integration of Fan Zone delivery into the experiential function contributing to succession planning and knowledge transfer during 2026.
• Act as a brand champion ensuring the Williams brand is represented correctly and consistently across all experiential output.
• Uphold and instil the culture values and behaviours of the organisation within the team and across all cross-functional collaborations.

Qualifications :

• Extensive experience managing experiential marketing events brand/fan activations and/or partner programs.
• Proven track record delivering large-scale multi-market experiential campaigns.
• Strong balance of strategic thinking operational excellence creative flair and project management skills
• Commercial acumen and experience integrating partners into experiential environments
• An enthusiastic self-starter with an ability to work collaboratively in a fast-paced environment
• A problem solver able to use initiative to ensure deadlines are met on time to a consistently high standard
• Able to work flexibly with a positive and proactive can-do attitude

Additional Information :

Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.

Remote Work :

No

Employment Type :

Full-time