Influencer Marketing Manager

Who we are

Softr is the first AI-native platform for building business apps such as internal tools and client portals without any code.

If youre interested in being on the cutting edge of technology and advancing your career at a fast-growing lean impact-driven company then read on

We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need without relying on developers without learning to code.

Softr is now powering over 1 million builders worldwide - including companies like Netflix Google Stripe UPS and Clay who build and run the systems that power their business operations.

Were a fully remote distributed and diverse team of curious ambitious and driven individuals.

Who were looking for

We are looking for a creative and data-driven Influencer Marketing Manager to own and scale Softrs influencer and creator partnerships program. You will build relationships with the AI Automation productivity and SaaS creator communities turning authentic voices into a powerful growth channel. This is a high-impact high-autonomy role reporting directly to the Head of Marketing.

Tasks

Your responsibilities

Influencer Strategy & Campaign Management

• Develop and execute Softrs influencer marketing strategy across YouTube LinkedIn TikTok X and newsletters.
• Identify vet and onboard nano- micro- and macro-influencers in the no-code SaaS and productivity niches.
• Plan and manage end-to-end influencer campaigns from briefing and content review to publishing and performance tracking.
• Build and manage a creator database and pipeline using Softrs own tools and CRM.

Partner Relations & Community

• Cultivate long-term authentic relationships with creators and brand advocates.
• Negotiate deals manage contracts and handle payments and deliverables.
• Develop ambassador and affiliate programs to scale word-of-mouth growth.
• Represent Softr at creator events virtual summits and community gatherings.

Analytics & Reporting

• Define KPIs for influencer campaigns (reach engagement signups MRR attributed).
• Track performance data and produce bi-weekly and monthly reports for leadership.
• Run A/B tests on formats CTAs and platforms to optimize ROI.
• Work with the Growth team to connect influencer attribution to pipeline and revenue.

Requirements

What you bring to the table

• 3 years of experience in influencer marketing creator partnerships or community-led growth at a B2B SaaS or AI automation/no-code/low-code company.
• Proven track record of launching campaigns that drove measurable product signups or revenue.
• Deep familiarity with the AI Automation no-code productivity and SaaS creator ecosystem.
• Experience negotiating and managing contracts with content creators and agencies.
• Strong analytical mindset comfortable working with attribution models and marketing dashboards.
• Excellent communication and relationship-building skills; you can work with a YouTuber and a CFO on the same day.
• Self-starter who can operate with autonomy in a remote async-first environment.
• Experience using tools like Airtable Notion HubSpot or Softr itself is a big plus.

Benefits

Why is Softr the best place to work

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive salary and equity options.
• Fully remote and flexible work schedule.
• High ownership zero bureaucracy. Lean team get-things-done mindset.
• Annual company retreat and team gatherings.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M users and growing)! A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced profitable and backed by best investors like FirstMark Capital and the worlds best angel investors like
  Gokul Rajaram Scott Belsky Brian Balfour Cristina Cordova and more (check out the full list ).