GTM Lead

build for those who build

opus AI agents are revolutionizing processes for industrial supply chain teams. Our mission is to strengthen Europes industrial backbone by ensuring material supply and making operational processes future-proof. Our AI agents optimize how companies plan negotiate and manage their procure-to-pay processes helping them automate control over their single largest cost driver and remain competitive in the long term. Leading companies already trust opus AI agents and are transforming their processes into a competitive advantage with us

we are in production with real customers scaling rapidly and shipping new features as we speak

we secured 5M in funding from leading early-stage investors and seasoned industry experts

we are a team of entrepreneurs industry experts and engineers driven by a joint ambition to safeguard the economic foundation of Europe for future generations

as GTM Lead you own how opus goes to market. you work side by side with Beni (CEO) and Niklas (COO) and pipeline is your territory. small team already in place but no playbook and no inherited engine. just a product that works and customers that prove it. were creating a new category in industrial software one that buyers dont have a name for yet. that means every touchpoint is market education every piece of content is category-defining and every objection is a signal you feed back into how we go to market. your job: turn early traction into a repeatable GTM machine

Tasks

The impact you will have

• own the pipeline number. qualified discovery meetings with ICP decision-makers. not activities not dials meetings that convert. you define the target you track it you hit it
• build the outbound engine and then outgrow it. cold call LinkedIn email sequences - you design the cadences control the messaging and run it yourself. iterate until it compounds.
• develop pipeline channels beyond cold outbound. webinars trade fairs partnerships whatever converts. if you see a channel we havent built and the math checks out make the case and go build it
• hire and scale the GTM team. you bring in the first BDRs build onboarding set daily expectations run call reviews give hard feedback. if someone isnt cutting it you flag it with data and act. the team runs without founders in the room because you built it that way
• own the tech stack. CRM enrichment sequencing AI-assisted outreach you design how leads flow how accounts get scored how deals progress. automate every repeatable workflow. kill what doesnt earn its place
• qualify and go further. you run the discovery calls and make sure our founders spend zero time on unqualified conversations. if you can take it further we wont box you in.
• define the category. LinkedIn posts industry articles case studies whitepapers content that educates the market and frames the problem in our language. you feed what the market tells you back into messaging targeting and positioning

Requirements

What makes you a great fit

• 2 years in B2B/Enterprise Software hands on the wheel. youve personally carried a pipeline number not managed someone who did. you wrote the sequence dialed the calls cleaned the CRM. ideally as a first GTM hire ex-founder or at a scaleup where you built not inherited. MBB background with hands-on GTM execution even better
• builder not operator. you dont need a playbook handed to you you write it. youve designed outbound from scratch at least once and you know the difference between activity and output. ambiguity doesnt slow you down its where you do your best work.
• category thinker. youve sold (or built GTM for) something the market didnt have a name for yet. you treat every touchpoint as education not just conversion. you think in segments and sequences not spray-and-pray
• raises the bar not just the headcount. youve ramped junior reps from zero to consistent output. youve had the hard feedback conversation. your former reports would say they made me better
• industrial DNA. you sell to Mittelstand manufacturing fluently. you know procurement cycles budget timing and multi-stakeholder sign-off from experience not a training deck
• native German strong professional English (C1). Mittelstand buyer call in the morning investor-grade content in the afternoon. both land